Private Brand Manager- Farm, Ranch, Pet and Sporting Goods

MID-STATES DISTRIBUTING LLC•Fort Worth, TX

26d

About The Position

The Brand Manager for Farm, Ranch, Pet, and Sporting Goods will lead marketing execution for a portfolio of high-impact brands serving working farms, ranches, outdoorsmen, and pet owners. This role blends strategic brand leadership with hands-on execution across retail and digital channels. Brands represented include Wildology, Country Companion, Heartland Harvest, Sidekick, Main Street Pet, Outdoor Revival, Yuma, and more. This role is responsible for translating category strategy into cohesive brand programs that drive sell-through at retail, support member marketing efforts, and build long-term brand equity. You will work closely with category management, merchandising, suppliers, and the internal marketing team to bring programs to life across packaging, in-store merchandising, digital content, and paid media. The ideal candidate understands the nuances of animal health, companion animals, livestock care, feed, and outdoor lifestyle categories, and knows how those consumers shop, learn, and make decisions. You are organized, practical, collaborative, and comfortable managing complex programs across multiple brands at once.

Requirements

5 to 7 years of brand, category, or retail marketing experience in pet, animal health, feed, farm & ranch, sporting goods, or consumer packaged goods.
Demonstrated success leading multi-channel campaigns that drive measurable retail performance.
Strong understanding of consumers in agricultural, outdoor, and pet categories.
Excellent written and verbal communication skills, with the ability to translate complex product information into clear, useful messaging.
Proven ability to manage multiple brands and initiatives simultaneously.
Experience using Monday.com or similar project management platforms.
Hands-on experience with Shopify, email platforms, Meta Ads Manager, and GA4.
Comfort using AI tools to support research, data analysis, content development, and project execution.

Nice To Haves

Experience managing private-label brands in regulated or education-driven categories (animal health, feed, nutrition).
Background working closely with category managers or product development teams.
Strong analytical mindset with the ability to connect marketing activity to retail results.
Experience supporting both in-store retail programs and digital brand execution.

Responsibilities

Brand Strategy & Positioning Champion brand positioning, messaging, and tone across farm, ranch, pet, and sporting goods categories.
Lead annual brand planning and promotional calendars aligned to category priorities and seasonal demand.
Translate category strategy into actionable brand plans, creative briefs, and content direction.
Lead integrated campaigns supporting new products, seasonal programs, and key retail initiatives.
Manage timelines, budgets, and deliverables across packaging, digital, social, paid media, and in-store assets.
Partner with creative, digital, and web teams to develop product storytelling, educational content, and campaign assets.
Oversee packaging updates, point-of-purchase materials, and merchandising programs in coordination with category teams and vendors.
Partner with category management and member retailers to improve brand visibility and performance across 700+ store locations.
Develop educational content that supports informed purchasing decisions in animal health, feed, nutrition, and pet care categories.
Align digital campaigns and website content with in-store programs to create consistent brand experiences.
Review performance data and campaign results, identifying opportunities to improve effectiveness and ROI.
Serve as the daily bridge between marketing, category management, and merchandising.
Manage tasks, workflows, and approvals through Monday.com.
Present brand performance, campaign outcomes, and recommendations to internal stakeholders and leadership.