Principal UX/Product Designer - D&D Beyond

Hasbro • Renton, WA

22d

About The Position

Define and lead UX and UI solutions for D&D Beyond across multiple complex feature areas with a strong understanding of product design, systems design, UI style, layout, typography, color, usability, and interaction design Scope plan and deliver complex large initiatives. Advocate for UX across the organization, influencing how design contributes to business outcomes and player delight. Set frameworks and direction for design projects, guiding solutioning through complex problem spaces with clarity and purpose. Deliver high-impact design artifacts that influence direction and cross-functional alignment (e.g., strategic narratives, experience frameworks, systems maps, style guides, prototypes). Partner with product, and engineering, to shape team roadmaps and inform prioritization through player insights and design thinking.

Requirements

• A degree in UX Design, Art, Information architecture, a related design field, or the ability to show equivalent professional experience
• Portfolio demonstrating thought leadership, systems-level thinking, and measurable impact
• Proven track record of leading strategic design initiatives across complex, multi-platform ecosystems
• Advanced expertise in multiple UX disciplines (e.g., interaction design, systems thinking, visual design, research synthesis)
• Experience building and evolving design systems at scale, including multi-brand architecture
• Exceptional communication and storytelling skills—able to influence senior stakeholders and inspire teams
• Comfortable navigating ambiguity and driving clarity in fast-paced, cross-functional environments
• A growth mindset for pushing yourself, the team, and the product towards continuous improvement

Nice To Haves

• Deep familiarity with tabletop RPGs and the D&D ecosystem
• Experience designing for entertainment, games, or narrative-driven products

Responsibilities

• Define and lead UX and UI solutions for D&D Beyond across multiple complex feature areas
• Advocate for UX across the organization, influencing how design contributes to business outcomes and player delight
• Set frameworks and direction for design projects, guiding solutioning through complex problem spaces with clarity and purpose
• Deliver high-impact design artifacts that influence direction and cross-functional alignment
• Partner with product, and engineering, to shape team roadmaps and inform prioritization through player insights and design thinking

What This Job Offers

• Job Type: Full-time
• Career Level: Principal