Principal User Experience Designer, BEX – Brand Experiences

Expedia Group • Austin, TX

5d

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Locations: Austin, San Jose, New York, Los Angeles, London Role Summary: As a Principal Brand Experience Designer for BEX, you are a design, practice, and thought leader, highly visible at the organization level. You translate Expedia Group’s brand strategy into coherent, high-quality product experiences across surfaces and platforms, delivering value via design methods through programs that span the organization. You set the bar for design craft and systems thinking, shape vision and strategy, and foster a culture where bold ideas and rigorous execution coexist.

Requirements

• 10+ years of related professional experience in product, UX, or brand experience design with demonstrable thought and domain leadership.
• Bachelor’s degree or higher in a related field (Design, Human‑Computer Interaction, User Experience or similar), or equivalent relevant experience.
• Relevant academic qualifications that help grow the team’s knowledge or expertise are welcomed but not required.
• Extensive experience as a product/UX designer with a strong focus on brand design within digital products, including ownership of complex, multi‑stakeholder initiatives.
• Proven track record designing and shipping end‑to‑end experiences in cross‑functional product teams, collaborating closely with engineering and product management from definition through launch.
• Demonstrated expertise in interaction design, visual design, and systems thinking, including the creation and maintenance of scalable design systems, pattern libraries, and brand guidelines.
• Functional skills breadth and depth: Expert in 2 core skills, strong in 2, and capable in 1–2 others across interaction, visual, systems, and/or strategy disciplines.
• Proficiency with modern design and prototyping tools and workflows, with the ability to work effectively within existing systems while evolving them based on product and brand needs.

Nice To Haves

• Experience defining and evolving brand experience strategy for large‑scale consumer or platform products, including translating abstract brand platforms into concrete product behaviors and visuals.
• Background creating or leading multi‑surface design systems (web, app, email, marketing surfaces, and in‑product experiences), ensuring cohesion and flexibility across channels and brands.
• Demonstrated ability to influence senior partners and leaders, drive alignment across teams, and make data‑informed design decisions using experimentation, qualitative insights, and quantitative metrics.
• Experience collaborating on or integrating AI/ML‑enabled experiences in product surfaces (e.g., personalization, recommendations, or content generation) and safely integrating and operating AI/ML‑enabled solutions that improve outcomes.
• Proven success mentoring and guiding designers at different levels, helping shape design process, critique culture, and quality standards for brand and experience design within a product organization.

Responsibilities

• Define and drive end-to-end brand experience design for BEX, translating brand strategy into coherent, high-quality product experiences across platforms and surfaces.
• Create and evolve systems for visual language, interaction patterns, and design standards that ensure consistency, scalability, and flexibility of the Expedia Group brand within BEX experiences.
• Develop, drive, and teach best practices for problem framing and synthesis of customer and business insights, turning complex, ambiguous spaces into clear opportunity areas.
• Build and drive compelling customer experience vision and strategy and associated success metrics at the organization level.
• Lead complex design initiatives from discovery through delivery, including framing problems, synthesizing insights, exploring concepts, iterating on high-fidelity solutions, and guiding implementation quality.
• Define, drive, and teach exemplary visual and interaction design practice, championing simple, elegant experiences and holding the design organization accountable to a high-quality bar.
• Build an organizational culture that fosters innovation, encouraging creative ambition, collaborative development of ideas, and a culture of constructive design critique.
• Partner closely with product, engineering, research, content, and marketing stakeholders to align brand, usability, and business goals, influencing strategy and roadmap decisions through design.
• Lead collaboration with key leadership stakeholders, contributing subject matter expertise to identify which processes should be standardized and which should intentionally differ.
• Provide guidance on the impacts of solutions across structure, process, and technology, ensuring the right linkages between brand, experience, and underlying systems.
• Guide the definition of foundational layers of design systems, architecting enterprise‑quality components, foundational utilities, tools, and highly functional proofs‑of‑concept.
• Contribute to major evolutions of design systems and capabilities at the platform level, ensuring coherence across BEX and broader Expedia Group surfaces.
• Create persuasive and compelling communication materials that connect vision, strategy, and action plans for audiences across the organization.
• Develop and adapt design processes that facilitate high‑quality design work and effective collaboration across disciplines and teams.
• Identify and integrate qualitative and quantitative insights, using customer research, experimentation, and business analytics to drive design decisions and measure impact.
• Guide teams and partners to remain focused on customer issues, ensuring that customer needs and outcomes stay at the center of decision‑making.
• Mentor and elevate other designers, providing clear critique, design direction, and frameworks that improve craft, process, and outcomes across the broader design and product teams.
• Apply a systems‑thinking and data‑informed approach to design decisions, including experimentation, measurement, and refinement, with familiarity in AI‑driven systems, tools, or workflows and how to apply AI/ML concepts to real world products.

Benefits

• Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
• To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal