About The Position

The Principal, Sales Enablement – Field Strategy role is responsible for supporting and enhancing the performance of a specific selling team and provides a point of coordination for go-to-market leadership. The position requires a deep understanding of selling, sales leadership, methodologies, processes, and selling tools. It also requires an understanding of how people learn and an ability to coach as needed to higher levels of efficiency and effectiveness. By focusing on both qualitative and quantitative factors, this role contributes significantly to the sales team’s ability to know more, do more, and close more business. The Sales Enablement Field-Facing Manager must be a partner to sales leadership and proactively watch leading indicators of success and failure. The role requires a high level of credibility with the selling team and a bias for actions to address challenges quickly and thoroughly. This role reports to the Sales Enablement Leader.

Requirements

  • 7+ years of experience in sales or sales enablement, preferably in a B2B software environment
  • 3+ years of proven ability to create, curate, develop, and facilitate high-quality learning and go-to-market content across instructor-led, virtual, and self-paced formats that engages audience, drives adoption, and delivers measurable results.
  • Strong understanding of various sales methodologies and best practices
  • Ability to build relationships and influence stakeholders at all levels
  • Data-driven approach to decision making and program development
  • Experience leveraging AI-driven tools and insights to enhance sales productivity, personalize enablement programs, and scale learning and coaching effectiveness
  • Bachelor's degree in Business, Marketing, or related field

Responsibilities

  • Create and maintain an overall strategy and cadence for support of their assigned field selling teams
  • Assess the unique enablement needs of each sales team and develop targeted strategies. Support the creation, development and delivery of unique content where appropriate but in coordination with other field-facing enablement leaders, and Product &. Industry Marketing.
  • Ensure that common enablement needs are being addressed, scheduled, completed, measured, and optimized
  • Monitor sales and sales leaders' effectiveness to ensure skills gaps are being addressed
  • Provide direct coaching and mentoring to sales representatives and managers as needed
  • Participate in sales leadership calls for planning and forecasting
  • Collaborate with product, marketing, and the Sales Enablement Team to ensure alignment of messaging and go-to-market strategies
  • Analyze sales performance data to identify areas for improvement and drive enablement initiatives for their assigned selling area
  • Facilitate knowledge sharing and best practices across sales teams and within the Sales Enablement Team
  • Stay current with industry trends and competitive landscape to inform enablement strategies
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