Principle Research Analyst-Streaming & Subscription

Kroenke Sports & Entertainment•Denver, CO

2d•$85,000 - $95,000

About The Position

This position will play a crucial role in driving business, product, and operational decisions by pro-actively mining rich data for strategic insights. We are looking to fill one position for a Principal Research Analyst – Streaming and Subscription. Nature of Work: The Principal Research Analyst contributes to the strategy of the Outdoor Sportsman Groups SVOD, Podcast, and FAST properties. Works with various teams to identify and profile audience insights, providing critical analysis and insights to decision-makers. Coordinates with Digital, Linear, FAST, Podcast, and Ad Sales Marketing to develop all Research materials and recurring literature for streaming properties including Upfront, SHOT Show, ATA, ICAST, etc. Examples of work performed: Developing and applying sophisticated statistical and mathematical models in support of decision-making and to predict subscriptions, video usage, revenue, and user behaviors. Developing ad-hoc analyses, distilling complex analytical results down to concise summary and presenting actionable insights to non-technical audiences. Analyzes user behavior and creates and maintains key reports, dashboards and analyses utilizing analytics tools including but not limited to Tableau. Creates and publishes regular weekly, monthly and quarterly reports that inform the company of trends and performance of company assets, the competition, and the industry. Fulfills ad-hoc research requests with minimal supervision for Ad Sales, Programming, Affiliate Sales, the network’s executive team, and producers. Create a well maintained, documented and transparent reporting infrastructure that keeps all business partners updated. Seeks ways to automate reporting for recurring data analysis. Works closely with the Director of Research, Streaming, FAST, Podcast, and Ad Sales Marketing, to create effective positioning that differentiates OSG’s portfolio in the marketplace. Provides daily, weekly, monthly, ad hoc and campaign specific insights to drive business decisions and strategy. Provide deep customer intelligence and insight into the customer journey through touch points. Identify and implement opportunities to optimize the journey. Build, design, and maintain efficient reporting capabilities and new KPIs that help drive business growth. Analyze retention curves and attribution models to communicate KPIs and risks to stakeholders on all levels. This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Requirements

BS/BA degree in marketing/communications/economics or related field.
1-3 years’ experience in field.
Applicants must meet minimum qualifications at the time of hire.
Minimum of 2+ years in audience, consumer insights, or subscription analytics — ideally within a digital media, streaming, or e-commerce environment.
Proven experience developing and operationalizing forecasting and performance models, including churn/at-risk prediction, LTV/CLTV, cohort-based retention curves, media attribution models, and CPA/CPT efficiency tracking.
Excellent at the use of Excel and managing spreadsheets.
Ability to write macros, automate spreadsheets, manage databases through SQL, and create graphics and tables.
Ability to maintain a high level of confidentiality.
Ability to complete work accurately and in a timely manner.
Ability to communicate complex ideas to multiple, often diverse audiences.
Ability to work independently & in a group setting and demonstrate good judgment skills.
Excellent verbal and writing skills for complex communications as well as strong problem-solving skills and financial aptitude.
Possesses excellent interpersonal skills.
Ability to maintain positive attitude and demonstrate professionalism.
Ability to multi-task, prioritize and adapt to changing environments.
Efficient in Microsoft Office, Word, and PowerPoint.
Ability to create and manage complex budget and forecast models in excel
Proven deep expertise with tableau and other BI tools
Ability to train team members in advanced analytics reporting techniques.

Nice To Haves

Experience in web/video analytics and subscription services a big plus.
Finance and/or marketing experience also a plus

Responsibilities

Developing and applying sophisticated statistical and mathematical models in support of decision-making and to predict subscriptions, video usage, revenue, and user behaviors.
Developing ad-hoc analyses, distilling complex analytical results down to concise summary and presenting actionable insights to non-technical audiences.
Analyzes user behavior and creates and maintains key reports, dashboards and analyses utilizing analytics tools including but not limited to Tableau.
Creates and publishes regular weekly, monthly and quarterly reports that inform the company of trends and performance of company assets, the competition, and the industry.
Fulfills ad-hoc research requests with minimal supervision for Ad Sales, Programming, Affiliate Sales, the network’s executive team, and producers.
Create a well maintained, documented and transparent reporting infrastructure that keeps all business partners updated.
Seeks ways to automate reporting for recurring data analysis.
Works closely with the Director of Research, Streaming, FAST, Podcast, and Ad Sales Marketing, to create effective positioning that differentiates OSG’s portfolio in the marketplace.
Provides daily, weekly, monthly, ad hoc and campaign specific insights to drive business decisions and strategy.
Provide deep customer intelligence and insight into the customer journey through touch points.
Identify and implement opportunities to optimize the journey.
Build, design, and maintain efficient reporting capabilities and new KPIs that help drive business growth.
Analyze retention curves and attribution models to communicate KPIs and risks to stakeholders on all levels.