Principal Program Manager

Viant Technology•Los Angeles, IL

3d•$180,000 - $230,000

About The Position

Viant is seeking a Principal Program Manager to lead the continued execution, evolution, and scale of the Viant Outcomes product, a core component of Viant’s broader Performance product portfolio. This role partners closely with Product leadership including a VP of Product Management to translate product strategy into disciplined, scalable execution across the organization. You will drive complex, cross-functional programs that expand adoption, optimize performance, and deliver measurable value for advertisers using Outcomes. The role requires deep experience in ad tech and programmatic platforms, strong execution leadership, and the ability to proactively solve problems in ambiguous, high-impact environments.

Requirements

8+ years of program or project management experience in a technology or platform environment, preferably within ad tech, programmatic, or DSPs.
Demonstrated success leading large, complex programs in partnership with Product and Engineering leadership.
Strong analytical mindset with the ability to use data to inform decisions and measure program success.
Excellent communication and influencing skills, including experience working with senior and executive stakeholders.
Proven ability to design execution frameworks and operating models that enable teams to deliver at scale.
Bachelor’s degree required; advanced degree a plus.

Nice To Haves

Hands-on experience supporting or managing performance campaigns, optimization workflows, or outcomes-based advertising products.

Responsibilities

Lead the end-to-end execution of large, cross-functional programs supporting the Viant Outcomes product, from planning through launch and post-release optimization.
Partner with Product leadership to operationalize the Outcomes strategy and roadmap within the broader Performance product portfolio.
Drive coordination and decision-making across Product, Engineering, Data Science, Analytics, Sales, and Customer teams
Break down complex challenges in performance measurement, optimization, and activation identifying root causes and driving scalable solutions.
Lead cross-team and executive-level reviews, clearly communicating progress, risks, dependencies, and tradeoffs.
Anticipate program risks and execution gaps early, making proactive recommendations to keep initiatives aligned with business and customer goals.
Design and implement program frameworks, operating rhythms, templates, and governance models that improve delivery consistency and scale.
Define, track, and communicate success metrics tied to Outcomes (e.g., performance lift, optimization efficiency, adoption, and scalability).