Principal Product Marketing Manager

Adobe•San Jose, CA

About The Position

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Join our dynamic team as a Principal Product Marketing Manager, where you will play a pivotal role in shaping the future of our product marketing strategies. This is an exciting opportunity to lead and drive the marketing efforts for our innovative products, ensuring they reach their full potential in the market. You will work closely with cross-functional teams, including product management, sales, and customer success, to develop and implement marketing plans that align with our business goals and values. This role will be focused on inbound product marketing for Adobe’s Premiere app on iPhone and Android, catering to the next-gen, social-first creators. The creator economy moves at the speed of a thumb-scroll—and we’re building the engine behind it. We are looking for a strategic PMM to scale Premiere Mobile into the ultimate tool for social-first storytellers and pros on the go. In this role, you’ll empower the next generation of creators to edit, refine, and publish world-class content from the palm of their hand. Join us in redefining the "edit anywhere" revolution for millions of users worldwide.

Requirements

12+ years of experience in product marketing, marketing, or a related field
Strong analytical, strategic thinking, and communication skills.
Proficiency in market research, data analysis, and marketing automation tools.
Alignment with our company's values and commitment to getting results through collaboration and innovation.
Exceptional communication skills, both verbal and written, and be able to tell a compelling narrative to leadership, extended teams, and externally as appropriate.
No degree required

Responsibilities

Strategic Planning: Set a clear vision for the product marketing team, aligning their efforts with the company's strategic goals. Communicate this vision effectively to motivate and engage the team. Develop and implement comprehensive marketing strategies that drive product awareness, adoption, and revenue growth.
Market Analysis: Conduct thorough market research to identify trends, customer needs, and competitive landscape, and use these insights to inform marketing strategies.
Product Positioning: Define and communicate the unique value propositions of our products, ensuring they resonate with target audiences.
Messaging: Craft compelling and consistent messaging that effectively communicates the benefits and differentiators of our products across various channels and audiences.
Go-to-Market Execution: Lead the go-to-market process for new product launches, including messaging, positioning, and promotional activities.
Driving value: Develop and implement marketing campaigns that drive measurable return on investment, using data and analytics to optimize performance and achieve business objectives.
Customer Journey: Map and analyze the customer journey to understand key touchpoints and problems, and develop strategies to enhance the overall customer experience and satisfaction.
Influencing Senior Leadership: Present marketing strategies, plans, and results to senior leadership, providing insights and recommendations to influence decision-making and drive business growth. Act as a key liaison between marketing and other departments, ensuring seamless collaboration and alignment on marketing initiatives.
Performance Measurement: Track and analyze the performance of marketing campaigns, using data to optimize strategies and achieve business objectives.
Team Leadership: Provide guidance, support, and mentorship to team members, helping them grow and develop their skills. Inspire change and innovation within the marketing team, encouraging a culture of continuous improvement and adaptability. Lead by example in embracing new ideas and approaches.