Principal Product Marketing Manager (Regulated & Public Sector)

Adobe • Washington, DC

1d • $146,300 - $275,050

About The Position

The Opportunity Acrobat is evolving from the standard for digital documents into a broader productivity platform powered by AI, collaboration, and integrated content capabilities. As we scale our enterprise business, regulated and public sector markets represent one of our most significant growth opportunities. These organizations operate in high-trust environments where security, compliance, and operational reliability are essential — and where credibility directly impacts revenue. We are hiring a Principal Product Marketing Manager to lead strategy for Regulated and Public Sector industries globally. This role sits within the B2B Product Marketing organization and reports to the Director, B2B Product Marketing. You will own the industry strategy for Government and regulated markets, shaping positioning, guiding go-to-market execution, and influencing product direction to accelerate growth in these complex environments. This is a high-impact, senior individual contributor role with significant strategic visibility.

Requirements

• 10+ years of experience in Product Marketing or enterprise SaaS go-to-market roles, with ownership of positioning and growth strategy for complex solutions.
• Experience marketing or selling into Government, Public Sector, or other regulated industries or supporting enterprise sales cycles
• Strong understanding of enterprise buying processes, including procurement, security reviews, and multi-stakeholder decision-making.
• Comfortable engaging on enterprise security and compliance topics and translating technical requirements
• Proven ability to partner effectively with Product, Engineering, Security, and Sales to influence roadmap, messaging, and deal strategy.
• Analytical and commercially driven, with the ability to use sales pipeline data insights to refine positioning and go-to-market execution.
• Executive-level communicator who can speak credibly with technical buyers while simplifying the message for business customers

Nice To Haves

• BA/BS Degree preferred OR equivalent practical experience.

Responsibilities

• Own global positioning and messaging for Government and regulated industries within Acrobat, translating security, compliance, and technical capabilities into clear business value for enterprise and public sector buyers.
• Develop and lead go-to-market strategy for regulated segments, aligning industry priorities with overall B2B growth goals.
• Identify and prioritize key buyer personas, including CIOs, CISOs, IT leaders, compliance teams, legal partners, and procurement decision-makers.
• Equip Sales with differentiated industry messaging and competitive positioning, supporting complex RFP, procurement, and security review processes.
• Partner with Product and Engineering to represent regulated customer requirements, influencing roadmap priorities and ensuring security claims are accurate and credible.
• Engage confidently in discussions related to corporate security topics such as encryption, data residency, access controls, and auditability in both customer and internal conversations.
• Monitor regulatory changes and competitive dynamics, identifying risks and growth opportunities within controlled industries.

Benefits

• At Adobe, you will be immersed in an exceptional work environment that is recognized around the world.
• You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
• If you’re looking to make an impact, Adobe's the place for you.
• Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees