Principal Product Marketing Manager, Project Graph

Adobe • San Jose, CA

6d • $145,400 - $261,150

About The Position

Adobe Firefly is redefining creativity through generative AI, empowering creators to ideate, generate, and edit media in entirely new ways. As a Principal Product Marketing Manager passionate about Inbound strategy for GenAI creative tools, you’ll play a pivotal role in shaping the future of Firefly. You’ll deeply understand creator needs, influence product direction, and collaborate across teams to drive adoption of Firefly products. We are hiring a Principal Product Marketing Manager to lead marketing strategy and positioning for Firefly’s Project Graph, a next-generation AI-powered workflow platform designed to give creators precise control over AI-generated media production! Project Graph is a visual, node-based workflow builder that enables creators to design structured, repeatable pipelines by connecting Creative Cloud tools and leading AI models on a flexible canvas. Users can save these workflows as reusable experiences that allow teams to implement sophisticated creative processes without needing to understand the underlying technical complexity. The platform combines industry-leading AI models with deep Creative Cloud integrations to deliver production-ready outputs with precision, consistency, and scale. Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Requirements

• 10+ years of experience in Product Marketing, Product Management, or Strategy roles—preferably in creative tools, AI, or working with creators
• Strong critical thinking and analytical skills; ability to synthesize complex information into clear insights.
• Exceptional communication and storytelling abilities.
• Proven success influencing product roadmaps and driving cross-functional alignment through research and insights.
• Passion for creativity, design, and emerging technologies.
• BA/BS in Marketing, Business or a related field is preferred OR 10+ years of product marketing OR equivalent practical experience

Responsibilities

• Customer & Market Insights Develop a deep understanding of Generative AI media creation and editing workflows across creator segments. Conduct market research and competitive analysis to identify trends, opportunities, and unmet needs. Translate insights into actionable strategic recommendations.
• Product Strategy & Roadmap Influence Partner closely with product teams to shape the roadmap for Project Graph. Advocate for creator needs and ensure our AI tools deliver intuitive, high-impact experiences.
• Cross-Functional Collaboration Work hand-in-hand with our Outbound PMM team to develop marketing programs that drive discovery, engagement, and conversion. Collaborate with UX research, data science, and analytics teams to validate hypotheses and measure impact. Align with Adobe’s broader Digital Media teams (e.g., Photoshop, Lightroom) to ensure consistency and alignment.
• Messaging & Positioning Craft compelling value propositions and product narratives for Project Graph. Ensure messaging is clear, differentiated, and resonates across creator personas and use cases.
• Go-To-Market Support Contribute to launch planning and execution for new image generation and editing features. Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns
• Thought Leadership & Evangelism Stay ahead of generative AI trends and represent Project Graph in internal and external forums. Contribute to defining Adobe's perspective on the evolution of creative workflows improved by AI.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level