Principal Product Marketing Manager – Exposure Management (Remote)

CrowdStrike

3d • Remote

About The Position

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you. About the Role: We are seeking a Principal Product Marketing Manager to lead strategy and go-to-market execution for Falcon Exposure Management. This is an individual contributor role responsible for defining category positioning, shaping market perception, and aligning cross-functional teams to accelerate growth in one of CrowdStrike’s most strategic solution areas. As the product marketing leader for Exposure Management, you will lead positioning, messaging, launches, and key strategic initiatives, working cross-functionally with demand generation, analyst relations, public relations, digital, and field enablement teams to drive alignment and impact. You will bring deep domain expertise, a strong understanding of the cybersecurity landscape, and the ability to translate technical capabilities into clear customer value and measurable business outcomes. This role requires a strong mix of strategic thinking, market insight, storytelling, and operational rigor. You will partner closely with product management, sales, technical marketing, campaigns, communications, and executive leadership to set priorities, drive execution, and strengthen CrowdStrike’s leadership in a fast-moving market.

Requirements

• 12–15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS
• Deep expertise in Exposure Management and adjacent categories such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations
• Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity
• Proven success building differentiated positioning, messaging, and go-to-market strategies for technical products
• Exceptional writing, communication, and presentation skills
• Strong cross-functional leadership skills and the ability to influence stakeholders across product, sales, marketing, and executive teams
• Ability to balance strategic thinking with strong execution across multiple priorities
• Highly proactive, self-motivated, and comfortable operating in fast-paced, high-visibility environments
• Passion for cybersecurity and a strong point of view on how the Exposure Management market is evolving
• Experience creating compelling customer-facing and internal content that drives awareness, adoption, and field success
• Experience using AI to improve efficiency and scale across product marketing work

Nice To Haves

• High-tech, start-up, rapid growth and/or publicly traded company experience.
• Technical or software engineering background
• You lead by example, no task is above you, and you raise the bar
• Love our business. CrowdStrike is a leader in cybersecurity. We don't have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.

Responsibilities

• Help define and advance CrowdStrike’s leadership in the Exposure Management market
• Develop differentiated positioning and messaging that connects CrowdStrike’s innovation to customer outcomes and business value
• Work with product and technical marketers to deliver high-quality messaging, content, and enablement
• Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact
• Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives
• Guide the creation of core content and thought leadership assets that support demand generation, field readiness, and market education
• Shape the Exposure Management web strategy in partnership with digital teams
• Support field success through close collaboration with sales, alliances, and enablement teams
• Bring a strong point of view on buyers, market trends, and competitors to inform strategy and differentiation
• Work with executive leadership to align marketing strategy with long-term business and category goals

Benefits

• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world class amenities
• Great Place to Work Certified™ across the globe

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed