Principal Product Marketing Manager (EHS)

EcoOnline•Atlanta, GA

2h•Hybrid

About The Position

We’re looking for a Principal Product Marketing Manager to lead positioning, messaging and go-to-market strategy for EcoOnline’s core EHS product suite. As the foundation of our platform, EHS is central to our growth strategy. This is a high-impact role partnering across Product, Sales, Customer Success and Marketing to strengthen our market position and drive revenue growth globally. Your mission is to shape a clear, differentiated product narrative that resonates with enterprise buyers and enables our commercial teams to win. You’ll own positioning and go-to-market strategy, leading launches, elevating sales enablement and embedding customer insight into everything we do. This role is ideal for someone who thrives in cross-functional environments and wants to play a pivotal role in scaling a mission-driven SaaS company.

Requirements

Ideally you will have 8+ years of B2B Product Marketing experience within enterprise SaaS.
Proven success defining positioning and leading go-to-market strategy for complex solutions.
Experience within EHS or adjacent compliance / safety software is strongly preferred.
Ability to translate complex product capabilities into clear, differentiated customer value.
Strong cross-functional influence skills within matrixed organisations.
Experience conducting market research, competitive analysis and win/loss interviews.
Confident presenter with excellent written communication skills.
Experience working closely with Product and Sales teams in a high-growth SaaS environment.

Nice To Haves

Pragmatic Marketing, PMA or similar certifications are a bonus.

Responsibilities

Own positioning and messaging for EcoOnline’s EHS solutions, developing clear value propositions for priority segments and industries.
Lead global go-to-market plans for new modules, features and enhancements, driving pipeline impact and win-rate improvement.
Evolve our messaging from point solutions toward a broader, platform-led narrative.
Partner with Product Management to shape roadmap direction using customer insight, competitive intelligence and market research.
Conduct win/loss interviews and voice-of-customer analysis to inform strategy.
Enable Sales and Customer Success with compelling content, tools and training.
Monitor competitor activity, pricing and packaging, recommending strategic adjustments where required.
Collaborate across Demand Generation, Content, RevOps and Customer Success to ensure cohesive, high-impact launches.
Represent EcoOnline at webinars, events and industry forums as a subject matter expert.