Principal, Product Marketing Manager, Ads, Amazon Advertising - Streaming TV PMM

Amazon•New York, NY

12d

About The Position

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. The Product Marketing Manager for Amazon Ads plays a dual-focused role in driving both product strategy and go-to-market execution. This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption.

Requirements

10+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Experience working cross-functionally across marketing, product management, analytics, UX, and research
6+ years of product or program management, product marketing, business development or technology experience
Experience in Streaming TV Tech

Responsibilities

Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction
Partner with Product Managers to align customer research priorities with product roadmap development
Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
Drive evidence-based decision making through customer insights and market intelligence
Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
Lead the development of product positioning, messaging, and strategic narrative
Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs
Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams
Drive stakeholder alignment through regular engagement and clear communication of product vision
Support effective Alpha/Beta testing programs and gather post-launch customer feedback
Guide the prioritization and development of case studies and research initiatives

Benefits

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits .

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