Principal Product Manager

Granicus

14d•$129,000 - $145,000•Remote

About The Position

Granicus is seeking an experienced Principal Product Manager to lead the strategy and execution of our CRM product portfolio for destination marketing organizations (DMOs). This senior-level role will drive the modernization of our flagship legacy CRM product through the successful rollout of a next-generation platform, while ensuring continued value delivery from existing solutions. The Principal Product Manager will own the product roadmap, align business objectives with customer needs, and lead a team of two Product Managers to deliver high-impact outcomes across multiple value streams.

Requirements

5+ years of product management experience, including leadership of complex product portfolios.
Proven success in SaaS product strategy and execution, ideally within CRM or marketing technology domains.
Experience managing platform transitions or large-scale product migrations.
Strong understanding of agile methodologies and scaled frameworks (e.g., SAFe).
Technical fluency to engage with engineering teams on APIs, data models, and system architecture.
Exceptional communication and stakeholder management skills.
Ability to build business cases and make data-driven decisions.
Ability to influence without authority and champion change when needed.
Strong analytical and problem-solving skills.
Ability to balance strategic vision with tactical execution in a fast-paced environment.
Passion for customers and delivering exceptional user experiences.
Ability to build strong working relationships across all levels of the organization and with distributed teams.

Nice To Haves

Experience in tourism, destination marketing, or related industries is a plus.

Responsibilities

Define and communicate the vision and strategy for the CRM portfolio, balancing innovation with legacy product support.
Act as the primary owner of the product roadmap, ensuring alignment with business goals and market trends.
Drive the successful implementation and adoption of the new CRM platform, including migration planning and customer onboarding.
Oversee maintenance and incremental improvements for CRM products to sustain customer satisfaction and revenue.
Lead and mentor two Product Managers, providing coaching and career development.
Collaborate with engineering, design, marketing, and customer success teams to deliver roadmap priorities on time and within scope.
Apply data-driven decision-making to prioritize trade-offs and clarify requirements throughout the agile development lifecycle.
Participate in PI planning, sprint ceremonies, and retrospectives to ensure alignment and execution.
Define success metrics, monitor product performance, and communicate progress to stakeholders and executive leadership.

Benefits

Flexible Time Off – Take the time you need to rest, recharge, and live your life.
Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
Work From Home Reimbursement – Support a productive home office environment.
Multiple Health Plan Options – Including a 100% employer-paid plan.
Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
Fitness Reimbursement Program – Stay active, your way.
On-Demand Mental Health Support – Access to Headspace and other wellness tools.
Paid Parental Leave – For both birthing and non-birthing parents.
Traditional & Roth 401(k) – With a generous company match.
Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
Online Learning Platforms – Fuel your professional development.
Competitive Salary & Bonuses – Your contributions are valued and rewarded.