Principal Product Manager - Brand Context Profile

Adobe • San Jose, CA

12d • $148,100 - $282,100

About The Position

Join Adobe’s ambitious journey to transform enterprise content supply chains through innovative technology. As a Principal Product Manager, you will establish and apply a standard for brand intelligence that guides Generative AI models to deliver consistent, on-brand content at scale. This outstanding opportunity gives you a key role in crafting the future of enterprise marketing and creative workflows. This role is ideal for someone passionate about AI, Design Systems, and Enterprise Marketing, with a strong bias for execution and cross-functional teamwork.

Requirements

• 8-10+ years of product management experience in technology-supported creative or enterprise workflows.
• Strong technical background in Generative AI, agentic frameworks, and modalities.
• Proven experience with platforms, integrations, and API as a product.
• Proficiency in brand systems and familiarity with DAMs and creative toolchains.
• Excellent communication and cross-functional alignment skills.
• A builder’s approach with curiosity, execution velocity, and empathy for end users.
• Strong mix of IQ and EQ to leverage data and relationships effectively.

Nice To Haves

• BA/BS in Computer Science, Engineering, or a related technical field, or equivalent experience.
• Familiarity with API development, ontology development, knowledge graphs, and agent orchestration.
• Background in creative tools, Design Systems, or marketing technology platforms.

Responsibilities

• Own the vision, strategy, and roadmap for Instruct Generate, ensuring enterprise business context drives on-brand creative output through AI models and agentic tools.
• Enable first- and third-party models and tools for generating with higher accuracy and brand compliance.
• Collaborate with GenStudio and Firefly teams to align with Adobe’s broader brand and content supply chain strategy.
• Engage with enterprise customers and vendors to understand AI challenges and opportunities, translating insights into actionable requirements.
• Champion developer experience by providing comprehensive documentation, samples, and SDKs.
• Monitor key business metrics and track progress against objectives as the CEO of Instruct Generate.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal