Principal Product Manager

Demandbase • San Francisco, CA

148d • $178,000 - $306,000

About The Position

We’re hiring a Principal Product Manager to lead our Personalization product line. This is not a generic web personalization role. You’ll define how B2B marketers turn intent signals, ad engagement, and buyer behavior into personalized experiences that directly drive pipeline. Our vision is simple. When a CMO launches a campaign, the platform should instantly personalize ads, landing pages, and SDR outreach. Everything should adapt based on journey stage, account fit, and data from every channel. Your job is to make that vision real. You’ll be the driving force behind agentic AI that acts, not just assists. You’ll build a product that owns a revenue number, not just vanity metrics. You’ll report to the VP of Product and work closely with Engineering, Data Science, Design, Marketing, and Customer teams. This is a high-impact role for someone fluent in personalization, comfortable with AI, and focused on making marketers’ jobs easier.

Requirements

• Track Record of Fast Iteration and Strategic Scaling
• You move quickly and ship frequently. You know when to test and when to invest.
• Personalization and Martech Expertise
• You know the landscape. You have built on, used, or competed in the Personalization space.
• Experience with Agentic or Generative AI Products
• You have built or worked with smart assistants, co-pilots, or autonomous workflows. Not just wrappers or chatbots, but real AI systems that act.
• Strong UX and Product Design Instincts
• You value clarity. You have worked with design to create clean, usable, effective product experiences for non-technical users.
• B2B Revenue Fluency
• You understand ABM, pipeline stages, sales orchestration, and how to tie marketing actions to revenue. You can speak to CMOs, demand gen leaders, and RevOps.

Responsibilities

• Own End to End Personalization Strategy
• Design how Demandbase delivers personalized journeys from ad click to conversion to sales follow-up. Use data from our platform and partner ecosystem.
• Build AI Powered Personalization Agents
• Define and ship agents that suggest, test, and deploy personalized content, offers, and messaging. Focus on business goals, not just rules.
• Connect Personalization to Pipeline
• Tie experiences to real business outcomes. Trigger content changes by deal stage. Help SDRs use pre-personalized landing pages. Prove how every tactic drives revenue.
• Simplify the Marketer Experience
• Build intuitive, UI-first tools that let marketers move fast without needing technical help. Use Demandbase data to give marketers leverage with less effort.

Benefits

• Up to 100% paid premiums for Medical and Vision coverage
• Access to mental wellness resources, including Modern Health
• Flexible PTO policy
• 15 paid holidays in 2025, including a three-day break around July 4th and a full week off for Thanksgiving
• No Internal Meetings Fridays
• Competitive 401(k) plan
• Short-term and long-term disability coverage
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees