Principal Product Manager, Reporting & Optimization Insights

Dotdash Meredith•New York, NY

20d•Hybrid

About The Position

The Principal Product Manager is experienced and analytically minded and will lead the strategy and development of D/Cipher+ reporting, measurement, and optimization intelligence systems. This role will define how performance data is structured, visualized, and activated across the media lifecycle transforming how internal teams and clients interpret campaign impact and identify optimization opportunities. This cross-functional leadership role will bridge data engineering, analytics, and go-to-market teams to evolve our reporting infrastructure into a dynamic, insight-generating platform. The role is responsible for designing products that simplify complex datasets, automate insight surfacing, and deliver measurable value through predictive reporting and optimization tools. The work will directly power the next generation of D/Cipher Plus measurement experiences — unifying campaign dashboards, attribution systems, and feedback loops that inform both current and future. This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

Requirements

Bachelor’s degree or equivalent preferred
8+ years of product management experience, ideally in ad tech, martech, analytics, or media measurement.
Proven experience building and launching data visualization, analytics, or reporting platforms.
Strong understanding of media performance metrics, attribution modeling, and campaign measurement frameworks.
Experience translating analytical outputs into user-friendly reporting interfaces or storytelling tools.
Demonstrated collaboration with data science, analytics, and engineering teams to operationalize complex datasets.
Comfort defining KPIs, data taxonomies, and measurement methodologies that scale across multiple products or platforms.
Excellent communication and stakeholder management skills; able to synthesize technical and business requirements into a coherent vision.
A product mindset that values automation, usability, and interpretability — not just data delivery.

Nice To Haves

Familiarity with agentic or AI-assisted product features that enhance reporting or analytics workflows.
Background in predictive modeling or optimization intelligence within ad tech ecosystems.
Experience with Datarama, Tableau, or custom visualization tools.
Understanding of identity, data collaboration, or privacy-safe measurement systems (e.g., clean rooms, encrypted match frameworks).
Strong UX sensibility and ability to simplify data-dense experiences into intuitive, action-oriented designs.

Responsibilities

Own the roadmap for campaign reporting and measurement tools that deliver clear, actionable insights to internal and client-facing users.
Lead the design and delivery of unified campaign dashboards that visualize performance across audience, taxonomy, and creative dimensions.
Partner with Data Engineering and Measurement Science teams to operationalize multi-touch attribution, conversion tracking, and KPI normalization frameworks.
Integrate campaign reporting systems with D/Cipher’s predictive and identity frameworks to create a closed-loop view from exposure to outcome.
Develop intelligent reporting experiences that surface key wins, contextualize performance, and proactively highlight anomalies or optimization opportunities.
Define data models and schemas that enable scalable, reusable reporting templates across client, vertical, and campaign types.
Build tools that transform measurement outputs into proactive recommendations — helping internal and external users understand not just what happened, but what to do next.
Collaborate with Data Science to integrate predictive analytics that estimate performance lift, pacing, and conversion potential.
Drive the development of optimization signals that feed into forecasting models and targeting recommendations across D/Cipher’s ecosystem.
Partner with UX and Design to embed AI-assisted insights (e.g., intelligent summaries, anomaly detection, optimization copilots) into reporting interfaces.
Collaborate with Sales, Client Success, and Insights teams to ensure reporting aligns with client objectives and supports renewal and upsell conversations.
Work closely with Engineering and Data teams to ensure measurement products are performant, reliable, and aligned with D/Cipher’s overall data infrastructure.
Establish clear requirements for data ingestion, normalization, and visualization to support measurement automation and future-proof the reporting architecture.
Champion data quality and interpretability, ensuring consistency and transparency in how metrics are calculated and communicated across teams.

Benefits

unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
a generous 401K savings plan with a company match program
10-12 paid holidays annually
generous paid parental leave (birthing and non-birthing parents)
medical
dental
vision
prescription drug coverage
voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.