Principal Product Manager, Identity

Blackhawk Network•Pleasanton, CA

About The Position

At the core of every experience across BHN's ecosystem is Identity — how we know our users, build trust, and enable seamless interactions. We're looking for a Principal Product Manager, Identity to define and lead our company-wide identity strategy, establishing a unified layer that connects users across products and enables secure, scalable, and frictionless experiences. You'll love this job if... You want to own one of the most critical platforms at BHN — the identity layer that powers every user interaction across our ecosystem. You're energized by shaping how millions of users onboard, authenticate, and engage across B2C, B2B, and partner experiences. You thrive at the intersection of platform strategy, security, compliance, and user experience, and you want to build the scalable foundation that unlocks trusted, personalized experiences across all of our products.

Requirements

BA/BS in Engineering, Computer Science, or related field
8+ years of product management experience with strong exposure to platform or complex systems
Experience defining and scaling cross-product or shared services platforms
Strong understanding of identity, user lifecycle, and access models
Proven ability to operate in ambiguity and drive clarity across multiple stakeholders
Experience leading end-to-end product strategy and execution across cross-functional teams
Expert in writing specs, use case flows, and stakeholder management
Proficiency with Scrum/Agile methodologies
Strong analytical, problem-solving, and communication skills (written and oral)

Nice To Haves

MBA or equivalent experience
Experience in payments, fintech, or regulated environments
Exposure to identity, fraud, or risk systems
Experience working with enterprise and partner ecosystems
Familiarity with modern authentication and identity patterns (e.g., OAuth, SAML, FIDO, decentralized identity)

Responsibilities

Define and drive the end-to-end identity strategy across recipients, partners, and enterprise customers
Establish the Person model and unified identity layer across products and domains
Build a capability-driven platform for authentication, identity lifecycle, and consent management
Define what should be centralized vs. domain-owned, enabling teams while maintaining consistency
Partner with Engineering, Risk, Compliance, Legal, Data, and GTM teams to align on identity strategy and execution
Lead cross-functional discussions to balance user experience, security, and regulatory requirements
Translate strategy into clear product requirements, user flows, and a prioritized roadmap
Drive execution across multiple teams, ensuring delivery of a cohesive identity platform
Own end-to-end identity experiences including onboarding, authentication, and lifecycle management
Define and track key metrics across conversion, drop-offs, and trust signals
Leverage industry trends and competitive landscape to evolve identity capabilities