Principal Omnichannel Programs Manager, Direct-to-Patient

bostonscientific•Minnetonka, MN

1d•$122,100 - $232,000•Hybrid

About The Position

Boston Scientific (BSC) Urology Marketing is seeking a passionate, consumer-obsessed marketer to envision, build and lead omnichannel programs and experiences for patients considering or navigating treatment for Urologic conditions. The Principal Omnichannel Programs Manager must have a deep understanding of designing, developing and executing customer-centric omnichannel programs and possess the ability to apply this experience in creative ways that support BSC Urology’s commercial objectives across the portfolio. This marketer must translate a wide range of customer insights—ethnographic, demographic, psychographic, behavioral and topic-specific—into integrated, actionable experiences that increase awareness, inform and educate, drive engagement and product preference, and ultimately lead to appropriate product/therapy requests in partnership with their providers. Their knowledge of consumers and patients, coupled with knowledge of building successful, integrated, seamless, personalized experiences will uniquely position them as a resident expert whose counsel will be sought to advise other go-to-market planning efforts.

Requirements

Bachelor’s degree required
A minimum of 5 years marketing, communications, channel, account, or media management experience required
Up to 20% travel

Nice To Haves

MBA preferred
Minimum 5 years of experience working directly in or adjacent to marketing in a healthcare company
Experience working directly in or having exposure to Salesforce, Salesforce Marketing tools (Marketing Cloud, Customer Data Platform), as well as the Microsoft Office suite of tools
A track record in leading and delivering complex large-scale projects and partnerships, often managing a range of internal and external stakeholders
Excellent communication skills, verbal and non-verbal, processing information efficiently, translating information effectively and keeping key stakeholders in-the-know
Strong program and project leadership skills, including the ability to lead through ambiguity and find clarity
Trusted professional with the ability to lead strong personalities and drive open items to effective resolution
Possesses strong financial analysis, budget planning, and management experience and skills

Responsibilities

Understand mindset/behavior of consumers, patients, providers, and payers, including key barriers to adoption, to be able to effectively incorporate insights into the development of customer-centric, omnichannel, personalized objectives, strategies and programs.
Leverage available and/or initiate new data collection and market research programs to analyze and apply the customer data in plan development efforts.
Obtain and apply immersive knowledge of the customer and end user.
Formulate and execute annual and long-range consumer marketing plans and programs; collaborate with leadership to set direction to achieve overall objectives.
Collaborate with analysts and other stakeholders to create holistic campaign reports that provide actionable insights to key stakeholders and leadership.
Evaluate program impact and reassess objectives and outcomes; responsible for continuous improvement of such programs; track results including identification and monitoring of key metrics.
Oversee target audience programming, ensuring cross-functional partners deliver effectively and goals are met.
Create a collaborative environment that encourages early problem-solving and proactively escalate and resolve issues with the right stakeholders.
Keep abreast of industry standards and trends as related to responsibilities and communicate information to the organization
Position self as an expert in healthcare consumers and patient-facing marketing strategies and execution, playing a thought-leadership role by sharing customer knowledge and best practices with both internal and external teams
Effectively communicate and recommend fresh innovative and relevant ideas/plans to business partners and gain alignment
Communicate proactively to all levels of management and all stakeholders, managing expectations, timelines and logistics.
Demonstrate creativity and agility by thinking creatively on the fly, applying analytical and problem-solving skills with a focus on customer experience and its intersection with viable execution.
Contribute to leading, guiding and driving authentic omnichannel experiences.
Function as an influencer who is a confident force for change that balances that with an openness to new insights, accepting challenges and leading with positive energy.