Principal, MMN Go-to-Market Strategy

Macy's•New York, NY

21d

About The Position

Macy’s Media Network (MMN) is looking for a seasoned B2B marketing leader to define and drive our Go-to-Market strategy. In this critical role, you will be the voice of MMN to the advertising industry, spearheading our efforts to deepen relationships with major media agencies and tech partners while equipping our internal teams with best-in-class sales narratives. You will sit at the intersection of Product, Sales, and Marketing, translating complex ad-tech capabilities—specifically our evolving partnership with Amazon Ads—into compelling value propositions. From high-level agency partnerships (Skai, Pacvue, Flywheel) to executing our internal "All Hands" summits, you will be the architect of how MMN shows up in the market and within the organization.

Requirements

Experience: 10+ years of experience in B2B marketing, Product Marketing, or Go-to-Market strategy within the digital media or AdTech landscape.
Industry Knowledge: Deep understanding of the Retail Media Network (RMN) ecosystem and the programmatic landscape.
Storytelling: Exceptional ability to synthesize complex data and technical details into simple, powerful narratives. You must be a strong writer and slide designer.
Event Management: Proven experience planning corporate events, strategy sessions, or offsites with executive visibility.
Leadership: Ability to influence cross-functional teams and manage multiple workstreams in a fast-paced environment.

Nice To Haves

Familiarity with Amazon Ads, DSPs, and API partners (Skai, Pacvue, etc.) is highly preferred.

Responsibilities

Agency Development: Build and nurture high-level relationships with key media and advertising agencies to position MMN as a "must-buy" retail media network.
Tech Partner Ecosystem: Lead the marketing strategy for our API and tech partnerships. specifically driving adoption and education for partners like Skai, Pacvue, and Flywheel to support the growth of our Amazon Ads integration.
Thought Leadership: Manage MMN’s B2B social media presence (LinkedIn, Instagram), creating a content calendar that highlights case studies, product launches, and industry insights to drive inbound interest.
Value Proposition Design: Serve as the lead Product Marketer, crafting the "story" for new ad products, features, and initiatives. You will be responsible for translating technical roadmaps into clear, sellable benefits for advertisers.
Collateral Development: Own the creation of all external-facing sales materials, including pitch decks, one-sheets, case studies, and media kits that the sales team uses to pitch clients.
Internal Education: Develop comprehensive training materials to ensure internal cross-functional partners (Merchandising, Marketing, Digital) understand MMN’s capabilities and value.
Event Strategy: Plan and execute all internal MMN events, including the annual "All Hands Summit" and quarterly strategy meetings. You will own the run-of-show, content creation, and overall attendee experience.
Culture & Communication: Act as a connector within the organization, ensuring that news about MMN wins, product launches, and strategic shifts are communicated clearly to the broader Macy's organization.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
Collaborate with Amazon partners to establish contact and build relationships with key leaders of agency and tech platform partners
Create a defined go to market & events strategy with priority Amazon tech platform partners for the Spring season
Establish date and programming for MMN People Leaders meeting (~April 2026)
Map out framework for MMN All Hands Meeting (June or July 2026)
Work with Creative Production team to build content calendar for MMN Instagram and LinkedIn platforms
Craft revamped sales collateral materials to support Sponsored Search offerings for MMN in 2026, e.g. Amazon, MMN Ad Center, Criteo self-service, etc.
Work with MMN Comms team to firm up H1 PR opportunities for VP, Retai Media, e.g. podcast interviews, participation on panels, keynotes, and trade shows like ShopTalk and Cannes Advertising Festival.

Benefits

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits.
Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future.
Prioritize your well-being with paid time off and eight paid holidays.
Grow your career with continuous learning and leadership development.
Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement