Principal Mixed Methods Researcher

Expedia Group • New York, NY

3d • $224,000 - $338,500

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Principal Mixed Methods Researcher We’re seeking a strategic, hands-on researcher to uncover deep insights about travelers and shape brand experiences across our global portfolio. In this role, you’ll lead programmatic research that informs brand positioning, messaging, and experience design for key user segments. You’ll partner with designers, analysts, product managers, and marketers to connect attitudes, behaviors, and motivations into actionable strategies that inspire innovation.

Requirements

• Master’s or PhD in Human-Computer Interaction (HCI), Human Factors, Psychology, or equivalent professional experience.
• Skilled in a range of research methodologies including survey design, user interviews, persona development, ethnography, hypothesis testing, and key driver analysis.
• Strong foundation in statistics and comfort using tools like R, Python, or SQL for data analysis.
• Demonstrated ability to synthesize insights across multiple methodologies and communicate complex findings to senior stakeholders.

Nice To Haves

• Familiarity with brand tracking methodologies.
• Experience with market segmentation and modeling.
• Experience coordinating international vendor relationships.
• Ability to influence strategy by synthesizing insights from various disciplines.
• Exceptional skill in communicating complex findings in simple, compelling ways to drive decisions.

Responsibilities

• Define and drive the research strategy for brand insights, influencing decisions across multiple brands and platforms.
• Advocate for research-driven decision-making with senior stakeholders and cross-functional teams.
• Represent the Research organization internally and externally, contributing thought leadership to the industry.
• Design and lead mixed-methods research programs that integrate qualitative and quantitative approaches.
• Connect attitudinal and behavioral data to uncover deep customer needs and inform brand positioning.
• Incorporate insights from internal and industry research to support product development and brand strategy.
• Mentor researchers on advanced methodologies and best practices.
• Develop and promote frameworks that help teams understand user segments, behaviors, and pain points.
• Use storytelling and persuasion to translate insights into compelling narratives that drive action.

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources
• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent (IATAN) membership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees