Principal Marketing Manager, Video Operations

KARL STORZ•El Segundo, CA

22d•Hybrid

About The Position

The Principal Marketing Manager, Video Operations is the owner of demo and clinical evaluation excellence for the KARL STORZ Image 1 video endoscopy platform. This highly visible role is critical to driving revenue growth, market share, and win rate by elevating customer evaluation experience from first demo through commercial conversion. Serving as the subject matter expert for evaluations and demonstrations, this leader partners closely with Sales, Technical Services, Product Management, Operations, and Global stakeholders to ensure operational excellence, world-class customer experience, and consistent execution across the U.S. market.

Requirements

Bachelor’s degree.
7–9 years of medical sales and/or marketing experience (minimum 3 years in marketing).
Medical device marketing or product management experience; MIS experience required.
Experience working with third-party manufacturers and agencies.
Strong analytical, project management, and cross-functional leadership skills.
Proficiency in Microsoft Office; SAP experience required.
Exceptional communication, presentation, and influencing skills.
Proven ability to operate independently in a fast-paced, result-driven environment.

Nice To Haves

15+ years of experience in medical device or healthcare marketing.
Experience leading demo, evaluation, or customer experience programs.
Background in operational and logistical management of evaluation programs.
MBA preferred.

Responsibilities

Own all aspects of demos and clinical evaluations, including volume, customer experience, operational quality, and conversion win rate.
Develop and execute strategies to drive year-over-year evaluation growth and competitive market share.
Design programs, tools, and collateral that improve evaluation effectiveness and sales outcomes.
Monitor customer feedback, competitive activity, and performance metrics; translate insights into continuous improvement initiatives.
Serve as the internal expert on best-in-class evaluation execution.
Develop and deliver sales training programs that enable field teams to lead high-impact evaluations.
Support targeted field evaluations to reinforce best practices and maintain hands-on expertise.
Create selling tools and customer-facing materials aligned with evaluation strategy.
Lead evaluation planning for new product launches, including logistics, inventory planning, and training readiness.
Partner cross-functionally with Product Management, Operations, Regulatory, Clinical, Quality, Medical Affairs, Legal, and Customer Support to ensure seamless commercialization.
Collaborate with demand planning and samples teams to forecast inventory needs.
Partner with Technical Services and samples teams to improve evaluation logistics, equipment quality, and process efficiency.
Manage marketing budgets and ensure strong ROI.
Build strong partnerships with regional sales leadership to drive regional evaluation growth.
Develop dashboards, scorecards, and reporting to communicate performance, trends, and business impact to leadership.
Act as a brand ambassador for the Image 1 platform, ensuring consistent messaging and positioning.
Establish and maintain relationships with Key Opinion Leaders nationwide.
Mentor and guide junior team members; lead through influence and expertise.
Independently manage labs, conventions, and customer-facing events, reporting outcomes and follow-up actions.