Principal Marketing Manager, Head & Neck Division

KARL STORZ•El Segundo, CA

11d•Hybrid

About The Position

As the Principal Marketing Manager, Head & Neck Division, you will be responsible for independently developing and executing end-to-end commercialization and marketing strategies for an assigned portfolio to drive revenue growth and market share expansion. This role serves as a strategic partner to global and local stakeholders and as a market-facing leader, engaging customers and key decision-makers to position KARL STORZ as the preferred partner in Head & Neck care.

Requirements

Bachelor’s degree in business, Marketing, or related field.
7+ years of progressive experience in marketing, commercialization, or product marketing.
Proven leadership in cross-functional teams and complex projects.
Strong strategic, analytical, organizational, and communication skills, including executive-level presentations.
Proficiency in Microsoft Office, business analytics tools, SAP, and Salesforce.

Nice To Haves

MBA or advanced degree.
Experience in medical device marketing or healthcare organizations (HCOs).
Demonstrated success working across global and multicultural teams.
Ability to thrive in fast-paced, evolving environments while maintaining focus on results.

Responsibilities

Independently develop and execute commercialization and marketing strategies to achieve revenue and market share objectives.
Define product positioning, value propositions, and integrated marketing plans, translating clinical, economic, and customer value into compelling messaging.
Create and manage internal and external marketing resources to improve sales effectiveness, brand awareness, and customer engagement.
Partner cross-functionally with Sales, Product Management, Marketing Communications, Medical Affairs, Regulatory, Finance, Quality, Training, Technical Services, and Global Marketing.
Lead assigned products, services, and programs from launch through end-of-life.
Deliver new product and service launches on time, on target, and on budget.
Collaborate with Product Marketing Operations to ensure operational excellence and readiness.
Build and maintain strong relationships with Key Opinion Leaders and strategic customers across the U.S.
Support Field Sales directly and through Technical Services with tools, training, and expertise.
Develop and deliver training for sales teams, technical services, and end-users in partnership with Training & Sales Enablement.
Plan and manage conventions, customer meetings, and focus groups, ensuring consistent messaging and measurable outcomes.
Conduct market analysis and translate customer and field insights into actionable strategies and measurable initiatives.
Partner with demand planning and supply chain teams to support forecasting and inventory planning.
Develop dashboards, scorecards, KPIs, and ROI analyses to guide business decisions.
Serve as a brand ambassador, ensuring consistent, value-based messaging across all U.S. market activities.
Lead development of sales-facing content and convention presence.
Lead through influence, taking ownership of initiatives and guiding cross-functional teams without direct authority.