Principal Industry Product Manager – Agencies, Media & Publishing (IC4)

Oracle

About The Position

As a Principal Product Manager (IC4) for Agencies, Media & Publishing and other Business Services you will operate as a senior individual contributor responsible for defining industry product strategy, market direction, and business impact for NetSuite ERP. This role owns industry-level product vision and strategic outcomes, operating with significant autonomy and influence across Product, Engineering, GTM, and Executive stakeholders. This position requires deep industry expertise and the ability to translate complex Agency / Business Services business models into scalable, differentiated ERP and AI-driven solutions. The role is strategic and market-facing, focused on what to build and why, rather than execution mechanics or sprint-level delivery. Success is measured by industry adoption and win rates, revenue influence, competitive differentiation, reduction in churn, and strategic clarity, not operational output.

Requirements

Undergraduate degree in a relevant field.
10+ years of experience in product management, product strategy, or industry solution leadership.
Deep domain expertise in Agency–oriented business models (creative services, job / campaign tracking), media buy, publishing, client billing, procurement).
Strong ERP background: NetSuite experience strongly preferred.
Proven ability to define and scale industry-specific enterprise software solutions.
Demonstrated success operating at director-level altitude as an individual contributor.
Exceptional communication, executive presence, and stakeholder influence skills.
Comfortable operating in ambiguous, AI-first environments.

Nice To Haves

Experience with AI-powered enterprise platforms.
Exposure to analyst relations or industry evangelism.
MBA or equivalent business education.

Responsibilities

Industry Product Strategy & Vision
Define and own the industry product strategy and roadmap direction for Agencies / Business Services within NetSuite ERP.
Identify market gaps, competitive threats, and structural industry challenges, converting insights into clear strategic priorities.
Establish NetSuite’s point of view on how AI-enabled ERP transforms asset-intensive and service-enabled business models.
Market & Industry Leadership
Act as the recognized internal subject-matter expert for Agency ERP use cases.
Engage directly with customers, partners, and industry leaders to validate strategy and guide roadmap decisions.
Influence analyst positioning, industry messaging, and executive narratives.
AI-First ERP Product Direction
Define AI-driven industry use cases across job/campaign tracking, media buying, project accounting, financial controls, and operational intelligence.
Partner with platform and AI teams to ensure industry strategy drives investment decisions.
Growth & Business Impact
Drive outcomes across industry ARR growth, pipeline influence, adoption, and expansion.
Inform packaging, positioning, and GTM strategy through industry-specific value propositions.
Provide strategic input into pricing, bundling, and monetization approaches.
Cross-Functional Influence
Lead through influence, not authority—partnering with Engineering, Sales, Marketing, and Customer Success to align execution with strategy.
Provide clarity and prioritization that enables teams to execute efficiently without direct oversight.
Operate independently with limited guidance on approach, consistent with IC4 expectations.