Principal, GTM Readiness and Strategy

Zocdoc•New York, NY

42d•Hybrid

About The Position

Zocdoc’s most important asset is our people. As a Go-to-Market / Commercialization Lead, you’ll play a meaningful role in ensuring our product roadmap translates into real-world adoption, customer value, and sustainable revenue growth. You will sit at the center of Product, Sales, Marketing, Enablement, and Operations—shaping how new offerings come to life in the market and ensuring teams are fully prepared to win from day one. You’ll enjoy this role if you are… Personally motivated by turning strategy into execution and seeing ideas land successfully with customers Autonomous, urgent, and creative. You genuinely love building structure where ambiguity exists and driving momentum across teams Highly collaborative and comfortable influencing without authority at all levels of the organization Passionate about helping go-to-market teams succeed with clarity, confidence, and the right tools A strong systems thinker who balances big-picture strategy with operational detail The kind of person who spots risk early, speaks up clearly, and proposes thoughtful solutions Serious about your work, but not about yourself. Let’s face it—the way things are going, you kind of need a sense of humor

Requirements

A meaningful (8+ years) experience in GTM, commercialization, revenue enablement, strategy/operations, or product marketing with close sales partnership
A proven track record leading complex, cross-functional launches with pricing and packaging implications
Strong executive presence with the ability to communicate clearly, influence decisions, and run QBR-style performance reviews
A data-driven mindset—you can define success metrics, build simple models, and use insights to guide decisions
The mentality of an entrepreneur/owner with a strong bias toward action and accountability
Superb communication skills and a belief that keeping stakeholders informed through multiple channels is key to success
Humility. You believe in treating all people with dignity and respect, regardless of title or tenure
The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity

Responsibilities

Owning and evolving Zocdoc’s standard GTM readiness framework, including stage gates, RACIs, critical-path deliverables, and launch scorecards
Translating product roadmaps into quarterly GTM operating plans by segment (e.g., SMB/local vs. enterprise) in close partnership with Product and Product Marketing
Ensuring front-line readiness across Sales, Partnerships, Support, and Operations—including positioning, messaging, pricing and packaging rules, quoting, billing, and escalation paths
Driving cross-functional working groups to answer critical pre-launch questions such as who sells, who supports, target accounts, ICP fit, offer rules, and success metrics
Defining and standing up launch measurement to track adoption, pipeline creation, win-rate impact, expansion, retention, and support burden
Identifying execution risk early (systems, staffing, training, claims, SLAs), proposing mitigation plans, and keeping leadership informed with clear updates

Benefits

Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness program with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified