Principal Global Alliance Marketing Manager

Adobe•San Jose, CA

About The Position

We are seeking an experienced Principal Global Alliance Marketing Manager to lead the marketing relationship with key global agency partners and develop and execute joint strategic marketing plans. The role requires a strong mix of skills and abilities, including relationship and project management, alliance marketing, and cross-functional marketing experience.

Requirements

10+ years’ experience in an enterprise marketing role within the tech industry and 5+ years in a partner marketing role.
Bachelor’s Degree in a relevant field preferred.
Experience working with sales, partnerships, and marketing organizations in customer-facing roles.
Ability to work in fast-paced, high-pressure situations.
Ability to implement programs quickly and effectively with strong attention to detail.
Comfortable with managing through change.
Excellent written and verbal communication skills.
Familiar with reporting on metrics and pivoting from data insights.
Strategic planner and problem solver.
Domestic and international travel may be required.

Responsibilities

Lead development of the global joint marketing plans with assigned partners.
Work with partners to drive pipeline creation and progression through the best mix of marketing channels (i.e., events, content development, thought leadership social, etc.).
Identify top opportunities for business engagements (internal and customer-facing) with senior leadership supporting the alliance partnerships.
Co-develop plan, presence, and execution of Partner sponsorships of flagship Adobe global events (ie, Adobe Customer Experience Orchestration Summit, Adobe MAX).
Co-develop plan, presence, and execution of partner involvement in key third-party events.
Collaborate with the Adobe ABM teams on regional joint alliance partner activities.
Report on success metrics and internal reporting dashboards.
Plan, manage, and report on partner marketing budget.
Engage appropriate alliance partners to support key Adobe announcements.
Drive the development of customer success stories and joint value propositions to highlight partnership wins and support best practices of working with the Partner ecosystem.