Principal Designer, GenStudio

Adobe Systems Incorporated•San Francisco, CA

53d

About The Position

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The opportunity We're reimagining the future of creativity and marketing for enterprises - and we'd love for you to lead that charge! As Principal Designer for Adobe GenStudio, you'll help define how the world's top brands harness the power of generative AI to tell their stories. We're building next-generation tools that help marketing teams create, activate, and optimize content at scale-making every campaign more intelligent, efficient, and creatively inspired. If you're passionate about crafting thoughtful design systems and experiences that push the boundaries of what's possible, this is the place to do your best work. What you'll do In this role, you'll shape the next generation of creative and marketing experiences powered by generative AI across Adobe GenStudio and Firefly Enterprise. We're looking for someone who can define and elevate the design vision for products that transform how enterprises create, collaborate, and deliver content at scale. You'll combine storytelling, systems thinking, and user empathy to craft products that feel both innovative and unmistakably Adobe. You'll guide cohesive design narratives and user journeys across GenStudio's campaign orchestration and Firefly's enterprise-grade generative capabilities. Working closely with product, engineering, and marketing teams, you'll make sure every experience feels intuitive, powerful, and connected-turning complex AI workflows into delightful, human-centered tools. We love designers who think big and get hands-on. You'll prototype, explore, and iterate through concepts and motion studies, all while ensuring exceptional design integrity through launch. You'll also mentor and inspire other designers, helping shape the craft and culture of the team. Together, we'll reimagine how generative AI empowers marketing organizations to scale creativity, accelerate content production, and deliver personalized experiences that resonate.

Requirements

15+ years of experience designing and shipping world-class digital products.
Proven ability to create and communicate a bold, unified design vision.
A tinkerer's mindset-comfortable with prototyping, vibe coding, and experimentation.
Strong problem-solving skills and attention to detail.
Clear, confident communication that encourages collaboration across functions and other product and design teams at Adobe.
A drive to explore what's next in design, AI, and creative technology.

Nice To Haves

Experience designing accessible and inclusive interfaces for people with disabilities.
Understanding of applying WCAG conformance criteria in design, specifically testing comps, wireframes, and prototypes for accessibility standards.
Accessibility certifications CPACC, WAS, CPWA, or ADS from the IAAP preferred.

Responsibilities

Shape the next generation of creative and marketing experiences powered by generative AI across Adobe GenStudio and Firefly Enterprise.
Define and elevate the design vision for products that transform how enterprises create, collaborate, and deliver content at scale.
Combine storytelling, systems thinking, and user empathy to craft products that feel both innovative and unmistakably Adobe.
Guide cohesive design narratives and user journeys across GenStudio's campaign orchestration and Firefly's enterprise-grade generative capabilities.
Work closely with product, engineering, and marketing teams, you'll make sure every experience feels intuitive, powerful, and connected-turning complex AI workflows into delightful, human-centered tools.
Prototype, explore, and iterate through concepts and motion studies, all while ensuring exceptional design integrity through launch.
Mentor and inspire other designers, helping shape the craft and culture of the team.
Reimagine how generative AI empowers marketing organizations to scale creativity, accelerate content production, and deliver personalized experiences that resonate.

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