Principal Demand Generation Manager

Kandji•Miami, FL

45d•Onsite

About The Position

As Iru's Principal Demand Generation Manager, you'll own full-funnel campaign strategy, pipeline performance, and execution across our core demand generation channels: LinkedIn, Reddit, Meta, YouTube, CTV, Display, and emerging channels. Working directly with the Head of Growth Marketing, you'll set the demand generation roadmap, define campaign architecture, and drive cross-functional execution to hit aggressive pipeline and revenue goals. This is a high-impact, strategic role with hands-on execution when needed. You'll translate product positioning and audience insights into integrated, multi-channel demand strategies-setting funnel targets, building forecasts. You'll orchestrate cross-functional execution across paid media, content, lifecycle, creative, and sales-ensuring all channels work together to drive predictable pipeline growth. You'll own pipeline KPIs, define quarterly campaign strategy, guide integrated execution across marketing and revenue teams, and deliver executive-level insights on campaign ROI and funnel performance. Please note that this is a fully onsite position in our Miami (Coral Gables) office.

Requirements

6+ years of experience in B2B demand generation, growth marketing, or integrated campaigns, ideally in SaaS/tech
End-to-end ownership: autonomous, accountable, and data-driven
A history of creating systems and processes that enable repeatable results
Deep channel expertise spanning gated content, paid ads, webinars, ABM, etc. and how to use these to drive leads and pipeline
Advanced ability to forecast, analyze, and optimize funnel performance
Experience collaborating with senior sales, marketing, and biz ops leaders
Clear, effective communication - you know how to tailor your communications to your audience and present recommendations at leadership level

Responsibilities

Own strategy, spend, and performance optimization across all digital demand generation channels (LinkedIn, Meta, Reddit, Display/Native, YouTube, CTV), developing and launching integrated campaigns that span promoted content, webinars, ebooks, paid ads, field events, and ABM
Partner with the Head of Growth Marketing, Revenue, and Marketing leadership to define quarterly demand generation strategies, translate solution and segment briefs into multi-channel plans with measurable benchmarks, and forecast ROI to ensure alignment with Iru's product lines and buyer segments
Partner cross-functionally with channel owners (Paid Search, Content, Lifecycle, Brand, Web) and sales leadership to align on goals, lead routing, and enablement, ensuring all initiatives ladder into pipeline and revenue targets
Oversee paid ad execution (including contractors), manage campaign calendars and placements, and continuously experiment with messaging, creative, and channels to drive predictable demand generation
Interpret campaign and pipeline data to uncover insights, inform optimizations, and build scalable systems, repeatable motions, and experimentation roadmaps that fuel consistent performance
Track key efficiency metrics and campaign results at the program level, providing strategic direction on optimizations, budget allocation, and channel prioritization to maximize ROI
Lead post-campaign retrospectives, synthesize insights into actionable playbooks, and build performance forecasts and conversion benchmarks to guide future strategy and drive scalable growth