Principal, CTV Measurement, Amazon Ads Strategy & Business Development

Amazon • New York, NY

3d

About The Position

Advance the future of Connected TV (CTV) advertising measurement by developing
innovative strategies that help advertisers unlock unprecedented insights and
value. In this pivotal role, you'll bridge technology, partnerships, and
strategic vision to evolve how brands understand and optimize their CTV
advertising investments across Amazon's premium video properties and third-party
publisher partnerships.

As Principal, CTV Measurement Strategy & Business Development, you will lead the
development and execution of measurement strategies that enable advertisers to
better quantify and maximize the value of premium CTV investments. You'll drive
thought leadership across industry bodies, evaluate emerging measurement
technologies and partnerships, and build business development frameworks that
extend beyond any single initiative to deliver long-term organizational value.
Expect to move seamlessly between executive strategy sessions, technical deep
dives, and cross-functional collaboration.

This is a high-impact role requiring both strategic vision and collaborative
execution. You'll work at the intersection of product innovation, partnership
development, and go-to-market strategy to ensure Amazon Ads remains at the
forefront of CTV measurement innovation. Work collaboratively with industry
measurement providers and standards bodies to support advertiser choice and
innovation across CTV.

Requirements

• Bachelor's degree or equivalent
• 10+ years of professional experience in advertising technology, measurement, media, or related fields
• Proven track record of leading complex business development initiatives and strategic partnerships in the digital advertising or media ecosystem
• Deep expertise in video/CTV measurement methodologies, including panel-based measurement, census-based approaches, and emerging alternatives
• Demonstrated ability to influence senior executives and drive consensus across multiple stakeholder groups
• Experience working with measurement providers, publishers, advertisers, or advertising technology platforms
• Strong analytical skills with ability to evaluate technical solutions and business models
• Excellent written and verbal communication skills, with ability to translate complex technical concepts into business value

Nice To Haves

• Master's degree or above in business administration, economics, mathematics, engineering, statistics or related field
• Experience with advertising publishers and marketing/creative agencies
• Experience working within a global company, with multi-country responsibilities
• Experience building and managing large and high performance teams
• Active participation in industry organizations such as IAB, ARF, VAB, or similar bodies
• Track record of thought leadership through published research, speaking engagements, or industry working groups
• Experience with data clean room technologies, privacy-preserving measurement, and identity solutions
• Understanding of programmatic advertising, DSP/SSP technologies, and ad serving infrastructure

Responsibilities

• Develop comprehensive measurement strategies for CTV advertising across Amazon's video properties and publisher partnerships
• Drive innovation in measurement solutions that address diverse advertiser needs
• Lead strategic business development initiatives with measurement providers and technology platforms
• Represent Amazon Ads in industry associations and standards bodies
• Collaborate closely with Product, Sales, and Analytics teams to translate market insights into actionable strategies

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Principal