Principal Content Designer

Microsoft Corporation • Mountain View, CA

33d • Hybrid

About The Position

At Microsoft AI, we are inventing an AI Companion for everyone-an AI designed with real personality and emotional intelligence that's always in your corner. Defined by effortless communication, extraordinary capabilities, and a new level of connection and support, we want Copilot to define the next wave of technology. This is a rare opportunity to be a part of a team crafting something that challenges everything we know about software and consumer products. We're a small, friendly, fast-moving team, supporting one another to do the best work of our lives, always looking to break new ground with an unshakeable dedication to the user. We are proud of what we build, how we build it, and that our products define the AI era while earning the trust of our users. We run lean, prioritize quality, meaningful innovation and polish, and always root our decisions in research and evidence. We ship regularly, so your work will have real and immediate impact. Starting January 26, 2026, MAI employees are expected to work from a designated Microsoft office at least four days a week if they live within 50 miles (U.S.) or 25 miles (non-U.S., country-specific) of that location. This expectation is subject to local law and may vary by jurisdiction. Our Core Values: Quality. We only deliver category-defining products that delight with their ease of use, guaranteed reliability, and beautiful, coherent design. Simplicity. We don't overcomplicate. Less is more, always. Safety & Security. The highest standards of security, safety and responsibility are non-negotiable across all our business areas. Evaluation. We pay close attention to signals and aren't afraid to change course when data and our experience tells us to. We are also careful with our metrics, focusing on delivering long-term sustainable value (rather than short-term KPIs). Kindness. Kindness is at the heart of our org and how we conduct ourselves. We care for, and support and respect one another, beginning again and learning every day. Our design principles: Create Magical Moments Guide the Journey Personality is Pivotal Always be Earning Trust Sweat the Details Be in Service to People The Role We're looking for a Principal Content Designer to shape the future of AI-driven experiences through our personal AI companion, Copilot. In this role, you'll define content design approaches, write prompts and evals, craft user-centric narratives, and drive clarity, accessibility, and inclusivity in the language we use across Copilot surfaces. This will extend beyond classic UI text-this is a unique opportunity to combine UX content design expertise with model design and training, influencing a product that reaches millions of users.

Requirements

• Bachelor's degree in UX Design, HCI, Communications, English, Journalism, or related field AND 8+ years of experience in content design, UX writing, or related roles.
• OR Master's Degree in UX Design, HCI, Communications, English, Journalism, or related field AND 6+ years experience in content design, UX writing, or related roles
• OR equivalent experience (e.g., demonstrated experience working in content or service design or using design thinking to solve problems).

Nice To Haves

• A portfolio or work samples that demonstrate at least 8 years of experience owning content design for world class consumer products from vision through launch.
• High craft in content design work; must be able to articulate a strategy and translate it into a polished finished product.
• Experience with (or a strong drive to learn!) prompt engineering and evals.
• A deep understanding of user-centered design.
• Ability to own your work in a fast-paced. start-up like environment, manage multiple priorities, and adapt to ever-changing requirements and deadlines.
• Proven ability to collaborate and contribute to a positive, inclusive work environment, fostering knowledge sharing and growth within the team.
• Knowledge of accessibility and localization best practices.

Responsibilities

• Identify user needs and define end-to-end user journeys for AI user experiences in close collaboration with product designers, product managers, data scientists, prompt engineers, and software engineers. Contribute to product strategy by advocating for features or improvements that uplevel UX quality.
• Write prompts and eval outputs to improve response quality and help ensure user-facing AI-generated product copy aligns with tone of voice and quality standards.
• Craft clear, user-centered content for AI user experiences. Leverage user research and data to form a strong rationale for content design decisions.
• Help define and evolve the tone of voice, personality, and product narrative for Copilot across product content and model responses. Create content design standards and frameworks to scale the function and inform our design system.
• Lead and action on product content audits to drive consistency and alignment with Copilot's tone of voice.
• Evaluate and prioritize content design work from across the org, focusing on the highest-impact work.
• Advocate for inclusive and accessible language across all touchpoints.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Number of Employees: 5,001-10,000 employees