Principal Commercial Enablement Manager, Vascular Portfolio

Boston ScientificMaple Grove, MN
46dHybrid

About The Position

This Principal Commercial Enablement Manager will lead and execute vascular portfolio commercial strategies and initiatives to grow our intravascular lithotripsy (IVL), drug eluting (DE) and transcarotid artery revascularization (TCAR) franchises. This person will serve as vascular franchise lead managing and championing the Vascular Portfolio marketing strategy, both internally and externally.

Requirements

  • Bachelor's degree in marketing, engineering, or healthcare
  • 7+ years prior medical device product management experience (product launch/commercialization)
  • Experience in developing and implementing strategic marketing plans, campaigns and initiatives through core team leadership
  • Excellent communication skills (verbal and written) and interpersonal skills
  • Project management skills and experience
  • Strong analytical, strategic planning and financial analysis skills
  • Experience with building strong physician relationships
  • Ability to travel up to 30% of the time, to include international travel.

Nice To Haves

  • Advanced degree (such as MBA)
  • Experience with peripheral interventions products and customers

Responsibilities

  • Build deep clinical and technical expertise in peripheral vascular disease states, product therapies and competitive strategies.
  • Exploring messaging, pricing and training, account targeting and customer segmentation opportunities that drive growth across the three key vascular franchises - IVL, DE and TCAR
  • Define portfolio marketing opportunities and priorities, and galvanize cross-functional team to execute.
  • Work closely with cross-functional partners, including Product Management, Brand Activation (marketing communications), Clinical, Medical Education, Medical Affairs and other functional team members.
  • Build and maintain strong connections with regional marketing partners to understand unique regional market needs and risks, share global Vascular Portfolio strategies and tactics, and support regional portfolio initiatives.
  • Oversee development of portfolio tactic content to be used in multichannel campaigns, Innovation Center customer visits, industry conferences and sales materials. Partner with Brand Activation - ensuring content is aligned with portfolio strategy and branding.
  • Partner with Medical Affairs, Clinical Science and Professional Education partners to ensure consistent vascular portfolio messaging and strategy through our conference/podium, KOL and educational channels.
  • Build and maintain strong relationships with key customers and KOLs. Gather customer feedback to inform marketing strategies.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Industry

Merchant Wholesalers, Durable Goods

Number of Employees

5,001-10,000 employees

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