Principal Cobrand Acquisition & Lifecycle

Alaska Airlines • WA-SeaTac, WA

7d

About The Position

The Principal Cobrand Acquisition & Lifecycle is responsible for developing and coordinating the acquisition strategy for new cobrand accounts across Alaska-owned channels and ensuring those accounts are activated into productive, high-value cardholders. This role brings a cross-channel view to Alaska-direct acquisition performance, aligning digital and employee-supported acquisition pathways with onboarding and engagement strategies that drive early activation, benefit utilization, and long-term account value. As a senior individual contributor within Alaska’s multi-billion-dollar cobrand portfolio, this role provides a holistic view across owned acquisition pathways and cardholder lifecycle performance. In close partnership with other members of the Cobrand team responsible for execution across digital and employee-supported channels, this individual supports channel-level acquisition performance by aligning acquisition and onboarding strategies across Alaska-owned environments and coordinating with Bank of America and internal stakeholders to ensure engagement efforts improve activation, early spend, and long-term account productivity for newly acquired cardholders across Alaska-direct channels.

Requirements

• 7 years of experience in loyalty, marketing, strategy, finance, business development or related area.
• Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.
• Advanced analytical background with proven ability to navigate complex datasets.
• Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.
• Detail oriented and highly organized, with ability to multi-task and work independently.
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Nice To Haves

• Airline industry experience.
• Experience developing strategic plans.
• Robust knowledge of loyalty programs, cobrand credit cards and/or partnership structures.
• Passion for loyalty programs, aviation, guest experience and platform development.
• Experience using Excel, Alteryx and/or Tableau.

Responsibilities

• Developing and coordinating acquisition strategies across Alaska-owned channels in partnership with team members responsible for digital and employee-supported acquisition performance, improving conversion, approval volume, and overall channel productivity.
• Collaborate with channel owners to inform and prioritize enhancements to Alaska-controlled acquisition pathways across digital guest platforms (alaskaair.com, hawaiianair.com, mobile app), leveraging performance insights and testing strategies to improve conversion and application flow effectiveness.
• Partner with internal stakeholders to ensure employee-supported acquisition strategies are aligned to enterprise cobrand performance goals and effectively contribute to Alaska-direct account growth.
• Coordinate with Marketing teams to ensure Alaska-direct acquisition pathways are positioned to capture demand generated through brand investment and performance marketing initiatives.
• Partner with Cobrand team member responsible for acquisition and lifecycle analytics to evaluate Alaska-direct performance, identify segmentation opportunities, and inform onboarding and engagement strategies that improve activation, early spend, and long-term account value.
• In partnership with Bank of America and internal lifecycle stakeholders, define and oversee execution of the cardholder engagement roadmap—including early-month-on-book communications, lifecycle journeys, and trigger-based campaigns—to improve activation, repeat spend, benefit utilization, and overall account productivity for newly acquired cardholders.

Benefits

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior