About The Position

Principal Associate, Marketing - Global Payment Network Capital One is seeking a result oriented and data-driven Principal Associate, Marketing to fill a critical position within the Global Payment Network organization. In this role, you will orchestrate B2B messaging frameworks for various audiences that supports the Discover Network Brand and promotes awareness throughout the payment's ecosystem. The audience includes merchants, acquirers, enablers, and other network participants. The role will also lead initiatives around consumer and merchant insights which teams will use to define and build strategies. Additionally, this role will manage vendor partnerships, ensuring operational excellence, adherence to policies, and ensuring our guidelines are being followed.

Requirements

  • Bachelor’s Degree or Military Experience
  • At least 4 years of professional experience at a media or advertising agency, research firm, or corporate environment in a B2B focused role (communications planner, strategic planner, account planner, data strategist, etc.)

Nice To Haves

  • MBA preferred with marketing relevant coursework (esp. Market Research, Marketing, Sociology, Psychology, Behavioral Economics)
  • Experience working within the Payments industry or B2B financial services industry

Responsibilities

  • Support client facing teams with participant messaging, and brand guidelines that should be followed when developing materials and messaging.
  • Develop and document necessary job aides and team procedures
  • Vendor Management
  • Oversee vendor selection, onboarding, and performance evaluation
  • Negotiate contracts and service-level agreements (SLAs)
  • Implement governance frameworks to ensure compliance and operational efficiency
  • Competitive Insights
  • Lead merchant segmentation and behavioral analysis to inform strategy
  • Collaborate with agency partners to share insights which will inform messaging frameworks and strategies
  • Translate analytics into actionable recommendations for channel teams
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