Principal Associate, B2C Product Marketing - Brand

Capital One • Richmond, VA

3d

About The Position

Principal Associate, B2C Product Marketing - Brand Capital One is leading the industry in providing innovative digital tools and payment solutions for its consumers that enable them to focus on what matters most—living their lives. From smart account management to convenient payments to market-leading fraud prevention, Capital has its customers covered.. Capital One's Brand Digital Strategy team is seeking an experienced B2C Product Marketing Strategist to develop and execute best-in-class marketing campaigns that build awareness, consideration and usage of our digital payments tools with our existing customers. You'll partner closely with the Emerging Payments product teams to develop product positioning and messaging strategy, and you'll partner with business analysts, creative partners, and channel execution teams to launch multi-channel campaigns to distribute those messages and content to our consumer card customers. The ideal candidate will be an experienced marketer with a proven track record developing product marketing strategy and launching integrated B2C marketing campaigns. What you'll do Become a subject matter expert on Capital One's suite of digital payment solutions, including virtual card numbers, Google Chrome autofill, digital wallets, and more. Establish a detailed understanding of our target audience, user journeys, use cases, and marketing channels to inform marketing strategy and asset development. Develop product positioning, value propositions, and messaging frameworks related to our digital payment solutions and tailored to specific audiences. Create go-to-market strategies for building awareness, consideration and usage of our digital payments and spend management tools. Identify opportunities to create break-through marketing assets and content, managing the entire process from ideation to creative briefing and production with internal and external creative partners. Partner with our channel marketing teams to execute campaigns across email, in-product, site, SEO, social, etc. Build robust learning agendas and test plans to continually optimize campaigns and creative assets. Synthesize performance data, research insights, marketing trends, competitive landscape, and macro external factors to identify campaign growth opportunities and optimizations. Showcase learnings and successes through well-refined communication and presentation skills. Who you are You are an EVIDENCE-BASED MARKETER. Your curiosity is endless. There's always something else to learn. You are proactive and don't wait for work to come to you—you actively look for new opportunities to learn, grow, and improve. You are able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work. You're flexible, open-minded, and not afraid of change—in fact you welcome the challenge. You share your point of view, but seek out what might be missing and listen. You have a passion for leveraging data, metrics, and insights to drive marketing strategy and a go-to-market approach. You have strong communication skills with outstanding writing, editing, and presentation abilities. You're a storyteller. You simplify the complex and compel your audience to act. You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you. You care—about the work, your team and the customers you serve.

Requirements

• Bachelor's degree or military experience
• At least 3 years of experience in a product marketing role
• At least 3 years of experience in planning, executing, analyzing, and optimizing multi-channel marketing programs

Nice To Haves

• At least 2 years of experience working in B2C tech or FinTech
• At least 2 years of experience in Brand strategy
• At least 3 years of experience managing creative processes and working with creative teams
• Experience launching new products and corresponding systems and processes
• Exceptional written and verbal communication skills, with experience socializing marketing strategy to both creative and technical leaders
• Exceptional analytical and problem solving skills, with experience owning and communicating marketing campaign outcomes

Responsibilities

• Become a subject matter expert on Capital One's suite of digital payment solutions, including virtual card numbers, Google Chrome autofill, digital wallets, and more.
• Establish a detailed understanding of our target audience, user journeys, use cases, and marketing channels to inform marketing strategy and asset development.
• Develop product positioning, value propositions, and messaging frameworks related to our digital payment solutions and tailored to specific audiences.
• Create go-to-market strategies for building awareness, consideration and usage of our digital payments and spend management tools.
• Identify opportunities to create break-through marketing assets and content, managing the entire process from ideation to creative briefing and production with internal and external creative partners.
• Partner with our channel marketing teams to execute campaigns across email, in-product, site, SEO, social, etc.
• Build robust learning agendas and test plans to continually optimize campaigns and creative assets.
• Synthesize performance data, research insights, marketing trends, competitive landscape, and macro external factors to identify campaign growth opportunities and optimizations.
• Showcase learnings and successes through well-refined communication and presentation skills.

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
• Learn more at the Capital One Careers website.
• Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees