Principal Analytics Consultant - Consumer Lending Marketing Analytics

Wells Fargo Bank•Charlotte, NC

11d•Hybrid

About The Position

About this role: Wells Fargo’s Consumer Banking and Lending’s Marketing Science organization is seeking a Principal Analytics Consultant for Consumer Lending Marketing Analytics to join a new centralized analytics function that will transform how we drive marketing strategy across our consumer lending portfolio. This is a rare strategic individual contributor opportunity that offers executive visibility and influence. As a Principal Analytics Consultant, you'll be the analytical "voice of truth" for consumer lending marketing leadership, working directly with executive-level stakeholders to shape billion-dollar investment decisions across Cards, Personal Loans, Auto, and Home Lending. You'll have a seat at the executive table, presenting regularly to senior leadership and driving strategic decisions through the power of your insights. This role is a founding team member opportunity at an organizational inflection point: Marketing is evolving to a customer-first, portfolio-optimization approach and analytics is the foundation of that transformation. You'll partner directly with senior Marketing stakeholders to build monthly performance narratives, translate marketing investments into clear business outcomes (PV, ROMI, NPV), and provide rapid-turnaround analysis on critical strategic questions. You'll lead the monthly bottoms-up marketing forecast across all consumer lending products, conduct scenario analyses and investment tradeoff modeling, and uncover cross-product opportunities by analyzing customer journeys across the lending portfolio. Learn more about the career areas and lines of business at wellsfargojobs.com . In this role, you will: Deliver Executive Performance Narratives & Strategic Insights Partner with CMO-level stakeholders to build monthly performance narratives answering "Are we winning?" across consumer lending Translate marketing investments into clear outcomes: PV, ROMI, ROI, NPV, and portfolio impact Provide rapid-turnaround analysis and present findings directly to senior executives Lead Marketing Investment Planning & Forecasting Own the monthly bottoms-up marketing forecast across all consumer lending products Develop scenario analyses and next best dollar optimization to prioritize investments Partner with Finance and Product teams on methodology alignment, forecast credibility, and annual budget modeling Drive Cross-Product Strategic Analytics Uncover opportunities by analyzing customer journeys across lending and deposit products Lead channel performance benchmarking, offer health monitoring, and incrementality studies Identify trends and insights that shape marketing strategy for the consumer lending business Establish Measurement Excellence & Best Practices Define measurement frameworks, KPI standards, and attribution models for consumer lending marketing Create reusable analytical templates and tools that scale across the organization Ensure data quality, governance, and compliance in all analytics work Lead Cross-Functional Project Workstreams Drive complex analytical projects from scoping through delivery without direct management authority Build consensus across Marketing, Finance, and Product through influence and analytical rigor Mentor junior analytics team members through project collaboration

Requirements

10+ years of Analytics, Reporting, Financial Modeling or Statistics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
5+ years of experience with Marketing Analytics within Financial Services

Nice To Haves

Deep understanding of consumer lending products, economics, and regulatory environment
Proven track record supporting executive stakeholders (CMO/CFO level) with performance narratives and strategic recommendations
Experience working independently with minimal supervision on high-stakes, ambiguous projects
Advanced data visualization experience involving dashboard design and executive communication
Proficiency in SQL for complex data extraction, validation, and analysis
Strong foundation in statistical methods including A/B testing, regression analysis, propensity modeling, attribution, and incrementality methods
Executive-level business communication
Deep expertise in marketing measurement frameworks including ROMI, PV/NPV, CPA, LTV, and payback period calculations

Responsibilities

Deliver Executive Performance Narratives & Strategic Insights Partner with CMO-level stakeholders to build monthly performance narratives answering "Are we winning?" across consumer lending
Translate marketing investments into clear outcomes: PV, ROMI, ROI, NPV, and portfolio impact
Provide rapid-turnaround analysis and present findings directly to senior executives
Lead Marketing Investment Planning & Forecasting Own the monthly bottoms-up marketing forecast across all consumer lending products
Develop scenario analyses and next best dollar optimization to prioritize investments
Partner with Finance and Product teams on methodology alignment, forecast credibility, and annual budget modeling
Drive Cross-Product Strategic Analytics Uncover opportunities by analyzing customer journeys across lending and deposit products
Lead channel performance benchmarking, offer health monitoring, and incrementality studies
Identify trends and insights that shape marketing strategy for the consumer lending business
Establish Measurement Excellence & Best Practices Define measurement frameworks, KPI standards, and attribution models for consumer lending marketing
Create reusable analytical templates and tools that scale across the organization
Ensure data quality, governance, and compliance in all analytics work
Lead Cross-Functional Project Workstreams Drive complex analytical projects from scoping through delivery without direct management authority
Build consensus across Marketing, Finance, and Product through influence and analytical rigor
Mentor junior analytics team members through project collaboration