Principal Analyst, Marketing, Media & Ad Tech Briefings

EMARKETER • New York, NY

9d • Hybrid

About The Position

EMARKETER is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.
We’re hiring a Principal Analyst, Marketing, Media & Ad Tech Briefings to join our Content team at EMARKETER.
EMARKETER’s Briefings are a suite of premium subscription newsletters reaching tens of thousands of business professionals daily. We are seeking a high-profile industry authority with a distinct point of view to lead our Marketing, Media & Ad Tech coverage. In this role, you will set the content direction for daily briefings and real-time reports while directly contributing must-read analysis that shapes how senior professionals understand the biggest industry news, trends and technologies redefining marketing, media, and advertising. You will manage a specialized team of analysts and serve as a visible thought leader for the brand.
This is a hybrid role based out of our New York City office, with regular in-office expectations.
Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future. Candidates must be within commuting distance of our New York City office. Relocation assistance is not available.
Salary for the role is commensurate with experience and depends on a number of factors, including a candidate’s qualifications, skills, competencies and experience.
EMARKETER is the world's leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and ecommerce, financial services, healthcare, and more. Our clients, who rely on our content to make informed decisions, include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age.
At EMARKETER, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity, and experience while encouraging growth and providing support to team members throughout the organization. EMARKETER is committed to corporate transparency through regular business updates and an always-open line of communication.
If this sounds like a great job for you, please apply online and tell us a bit about why you're a good fit for the role.
Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.

Requirements

• 10+ years of experience in an editorial, research, or content leadership role within digital publishing, business intelligence, or a related industry environment.
• Direct people management experience leading a small team of analysts or writers, including coaching, performance management, and professional development.
• Extensive experience producing authoritative business content on marketing, media, advertising, or ad tech topics in a high-velocity publishing environment.
• Sophisticated understanding of the intersection of marketing, media, and generative AI.
• Demonstrated experience managing and coaching content contributors through direct, actionable feedback.
• Public speaking experience including industry events, client presentations, webinars, or media appearances.
• Strong logical reasoning skills and the ability to synthesize complex datasets into cohesive narratives.
• Experience leveraging engagement metrics to inform editorial and product decisions.

Responsibilities

• Lead and mentor a team of analysts producing daily newsletters and real-time briefings on Marketing, Media, and Ad Tech.
• Serve as the final authority, guiding storyboard conversations each morning and ensuring all published content is persuasive, digestible, differentiated, and forward-looking.
• Author daily newsletter articles, high-impact reports, and executive-ready presentations that deliver a definitive take on industry developments.
• Develop data-centric charts and visualizations that anchor analysis and enhance storytelling.
• Represent EMARKETER externally at major industry events, in the media, and across social platforms.
• Partner cross-functionally with Product, Sales, Marketing, and Data teams to refine content strategy based on subscriber engagement and performance metrics.

Benefits

• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance, family planning services, mental health reach-out, and Employee Assistance Programs (EAP)
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed