Principal Analyst, eCommerce

SVP Worldwide•Nashville, TN

4h•Hybrid

About The Position

SVP Worldwide is the world’s largest consumer sewing machine company, proudly home to the iconic brands SINGER®, HUSQVARNA® VIKING®, PFAFF®, and CREATIVATE™. Together, our brands represent nearly 500 years of combined leadership, empowering sewists around the world and shaping the evolution of sewing for generations. Our purpose is clear: to create, elevate, and celebrate sewists around the world. With global operations spanning R&D, manufacturing, distribution, and sales, SVP Worldwide brings together heritage craftsmanship and modern innovation to serve a worldwide community of makers. Our expanding portfolio includes sewing and embroidery machines, accessories and notions, garment care, and creative software — offering meaningful opportunities to innovate, collaborate, and make an impact. Guided by our values — customer-first thinking, curiosity and creativity, inclusion, and transparency — we’re building a connected, inclusive culture where people can grow their careers while helping define the future of sewing. We are seeking a Principal Analyst, eCommerce to elevate the performance, measurement, and optimization of our global eCommerce ecosystem. You will partner closely with stakeholders, shape data-driven decision-making, and oversee our end-to-end analytics implementation. This role reports to Manager, Global Digital Optimization.

Requirements

Bachelor’s degree in Marketing, Data Science, Analytics, Business, or a related field.
5+ years of experience in digital analytics, preferably in an e-commerce environment.
Hands-on experience with Google Analytics 4, Google Tag Manager and BigQuery, Looker Studio.
Strong knowledge of web analytics, attribution modeling, and digital marketing measurement.
Excellent communication skills, with the ability to present insights to technical and non-technical stakeholders.

Responsibilities

Translate business objectives into analytics priorities and reporting deliverables.
Collaborate with cross-functional teams to deliver actionable insights that support data-driven decision-making
Own reporting and dashboards using tools such as Google Analytics 4, Google Tag Manager, BigQuery, and Looker Studio.
Translate complex datasets into clear insights, actionable recommendations, and compelling presentations for leadership and cross-functional teams, including e-commerce, marketing, product, and UX/UI.
Analyze data from multiple digital channels and sites to provide actionable insights that improve e-commerce performance.
Support and maintain client-side tracking and assist with server-side tracking initiatives to ensure accurate data capture.
Track and analyze key e-commerce metrics, providing actionable insights to improve conversion rates, revenue, and customer engagement.
Proactively identify trends, anomalies, and opportunities to drive digital growth.
Collaborate closely with IT and ecommerce teams to ensure robust tagging and tracking implementation.