The Primary duty is to build complete financial relationships with both existing and new customers by providing prompt, efficient, courteous, professional, and personalized service. This includes providing direct and immediate response to customers' requests and needs, controlling the flow of customers by directing them to the proper source/professional who can meet their needs, and having in-depth conversations with every customer interaction, both in person and by phone, utilizing C.A.R.E and Advancing Language. The role also involves building relationships by cross-selling appropriate bank services to meet customers' needs.