Primary Care Network Marketing Manager

Dayton Children's Hospital • OH

92d

About The Position

The Primary Care Network Marketing Manager is a strategic marketing leader responsible for driving the growth and reputation of Dayton Children’s primary care network while strengthening referral pathways into specialty services. This role develops and executes marketing plans aligned with organizational priorities, using data-driven insights to guide strategy and measure success. With a focus on referral development, the manager partners with clinical, administrative, and physician relations teams to expand provider engagement, streamline referral processes, and increase specialty volumes. The role also oversees multi-channel marketing campaigns, digital engagement, brand positioning, and community partnerships to enhance access, patient experience, and referring provider satisfaction. Ultimately, this position ensures that Dayton Children’s is the trusted first choice for families and a strong partner to the region’s referring providers.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of marketing experience.
• Proven ability to lead strategic marketing initiatives and collaborate across clinical and administrative teams.
• Strong analytical skills and experience using data to inform strategy.
• Excellent communication, project management, and relationship-building skills.
• Demonstrated experience collaborating with cross-functional teams, managing external agencies, and overseeing marketing budgets.
• Proficiency in Microsoft Office Suite for data analysis, reporting, presentations, and effective communication.

Nice To Haves

• Master's Degree in Marketing or related field.
• Demonstrated experience in pediatric or primary care healthcare marketing.
• Skilled in referral development, provider engagement, and value-based care models.
• Proficient in Power BI for data visualization and reporting.
• Working knowledge of Epic workflows and consumer self-scheduling platforms.
• Creative thinker with a passion for improving access and outcomes for children.
• Proven track record in driving change management in digital health initiatives.

Responsibilities

• Drive the growth and reputation of Dayton Children’s primary care network.
• Develop and execute marketing plans aligned with organizational priorities.
• Use data-driven insights to guide strategy and measure success.
• Partner with clinical, administrative, and physician relations teams to expand provider engagement.
• Streamline referral processes and increase specialty volumes.
• Oversee multi-channel marketing campaigns and digital engagement.
• Enhance brand positioning and community partnerships.
• Ensure patient experience and referring provider satisfaction.

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees