Pricing & Promotional Brand Manager

SpartanNash • Grand Rapids, MI

1d • Onsite

About The Position

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states. Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers. Ready to contribute to the success of our food solutions company? Apply now! Location: 850 76th Street S.W. - Byron Center, Michigan 49315 Position Summary As the Brand Manager for Pricing & Promotions , you’ll be a critical part of a key initiative to transform SpartanNash’s retail business, leading the charge to redefine how our banners connect with shoppers and stand out in a competitive marketplace. In this influential position, you will help guide the pricing and promotional strategies for our grocery store banner brands that drive shopper engagement and unlock growth through data-driven insights and creative excellence.

Requirements

• Bachelor’s degree (required) in Business Administration, Marketing, or equivalent combination of education and/or experience .
• 4-5+ years of marketing, category management, product management and/or product development experience.
• Consistently curious about shoppers, competitors, and the market .
• Strategic thinker with ability to balance long-term planning with short-term business needs.
• Cross-functional collaborator; able to efficiently bring multiple subject matter experts together to create impactful work .
• Strong analytical abilities; experienced in identifying opportunities through data analysis and bringing those opportunities to life.
• Able to deal with ambiguity and to provide independent thinking supported by fact-based rationale.
• Experienced in developing and executing compelling marketing creative from concept to activation, with or without agency support.
• Passionate internal champion for brands and for the marketing function .
• Influential storyteller with sound verbal and written communication skills.
• Willingness to travel, including overnight stays, up to 15% depending on business needs.

Responsibilities

• Brand Equity & Consistency Reinforce brand equity for SpartanNash’s retail banners, ensuring consistent pricing and promotional execution.
• Work closely with the Merchandising and Insights and Analytics team s, developing a deep understanding of our current and future shoppers and what motivates them.
• Marketing Strategy & Activation Plans Lead the multi-year strategic planning process, setting long-term goals and determining the growth levers needed to reach them.
• D evelop a comprehensive annual marketing plan with Merchandising that leads to a positive shopper price perception (in store point of sale, wall of values messaging, etc.).
• Partner with the L oyalty team to ensure personalized, relevant promotions are displayed via email, the website and other appropriate M arketing channels.
• Collaborate with the L oyalty and I nsights and A nalytics team to identify appropriate shopper segmentation for price and promotional audience targeting via various marketing channels.
• Develop a comprehensive e-commerce price, promo and subscription strategy that aligns with banner brand metrics.
• Creative & Media Management Lead the long and short-term pricing and promotional goals with the internal Media team to support creating targeted full funnel marketing campaigns intended to reach the shopper before, during and after their shopping trips.
• Influence internal teams to drive world-class creative execution that supports a positive customer price perception .
• Business Analysis & Optimization Spearh ead the Merchandising and Insights and Analytics team with the review of key business metrics (financial, market share, and brand equity) and take action to optimize performance.
• Establish regular brand updates and internal business reviews.
• Additional Responsibilities Take on additional responsibilities as assigned or as the business needs evolve

Benefits

• As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.
• SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging.
• We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.
• We are not able to sponsor work visas for this position.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees