Precision Marketing PLO (Product Line Owner)

Sanofi • Cambridge, MA

23h

About The Position

At Sanofi, we are an innovative global healthcare company, driven by one purpose: we chase the miracles of science to improve people’s lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by turning the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions globally, while placing sustainability and social responsibility at the center of our ambitions. We are committed to delivering next-generation healthcare that patients and customers need, leveraging data insights and AI responsibly to move faster and smarter. Sanofi is leading a global transformation in omnichannel marketing, one powered by data, personalization, and precision. As part of this transformation, we are seeking a visionary Precision Marketing PLO (Product Line Owner) to shape the future of how we engage customers, integrating innovative digital tools and technologies to reimagine marketing. You will lead the design, build, and scaling of our “Next Gen Precision Marketing Ecosystem” – an AI-driven, data-powered ecosystem that enable hyper-personalized engagement with HCPs, payers and patients. Partner with cross-functional teams (digital/data, medical, marketing, GTMC) to future-proof our marketing model, ensuring personalization at scale, measurable script lift, and competitive launch advantage. This isn’t just another marketing role—it’s the “future-proof” position for how we’ll commercialize drugs in 2030. You’ll build the machine that turns data into scripts, and marketers into growth scientists. It’s the beginning of an exciting journey! About Sanofi: We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Requirements

• Bachelor’s degree required, masters preferred, ideally in Marketing, Business, Technology, or related field
• 8+ years of experience in digital marketing, or marketing transformation in a complex, matrixed environment.
• Excellent communication and stakeholder management skills, with the ability to bridge business and technical conversations.
• Proven track record leading marketing strategy, personalization efforts, or precision media initiatives in a global organization.
• Solid understanding of modern digital marketing in real life and related technologies (e.g., genAI content generation, MMX/MTA, journey orchestration, CDPs, marketing automation, etc.).

Nice To Haves

• Experience managing enterprise-wide digital or marketing transformation programs.
• Knowledge of privacy and compliance considerations in data-driven marketing in regulated environments.
• Experience in the pharmaceutical, healthcare, or life sciences industry
• A visionary mindset with the ability to turn ambiguity into strategy and action.
• Passion for reshaping marketing through technology and data.
• Ability to influence and drive alignment across cross-functional teams and senior stakeholders.
• Agility in adapting to rapid technological changes and market shifts.
• A global perspective with local insights, understanding the nuances of the North American healthcare market.
• Deep understanding of the intersection of brand strategy, customer experience, and marketing technology.
• Commitment to ethical leadership and maintaining the highest standards of integrity in all aspects of work.

Responsibilities

• Strategic Vision & Future Marketing Evolution Define and evangelize the “NorthStar” vision for marketing transformation, articulating how technology and precision tools will elevate customer experience and drive measurable business outcomes. Serve as a thought leader on the future of marketing, driving clarity around how digital tools and emerging technologies can transform brand strategy, execution, and measurement. Report to C-suite on “ecosystem ROI” (e.g., revenue lift, etc.), enforcing the key message of high-impact, culturally-resonated marketing experience.
• Product Strategy & Build – Precision Marketing Ecosystem build Lead the strategy of next generation precision marketing by influencing and leveraging e2e digital capabilities, incl. data layer, AI layer, content layer, activation layer, and Rx attribution layer spanning HCP, DTC, and Payer engagement. Be accountable for bringing in tools for 3rd party/media/social, e.g. media clean room, precision targeting, configuration, measurements, etc. Own “compliance-by-design” (HIPAA/GDPR, FDA 21 CFR Part 11) fully aligned with architect, privacy and legal Make sure to incorporate the own-channel digital marketing tools into the broader/future-oriented precision marketing ecosystem with maximum synergy. Guide the evolution of the marketer’s role through properly reinventing workflow, enable tooling, ensuring upgraded standard, then ultimately ensuring personalized reach as scale.
• Cross-Functional Leadership Partner with GTMC, Brand Marketing, and Digital teams to build and align on interconnected Precision Marketing roadmaps. Clarify roles and responsibilities across teams (digital, data, arch, medical, franchise) to drive accountability and seamless collaboration on shared initiatives. Collaborate with franchise and market teams to strictly follow global strategy and priority, while balance regional nuances to ensure consistent delivery and value realization.
• Product Delivery & Vendor Management Drive the selection of precision marketing solutions (build vs. buy vs. partnering), ensure deliveries are strictly prioritized to complete on time, within budget, and deliver on KPIs. Manage partnership strategy and execution with external partners (vendors, agencies, analytics/AI providers) to enhance capabilities from time to time. Oversee pilot programs and scale-up strategies for precision media, data-driven content personalization, and journey orchestration.
• Innovation & Emerging Technology Stay ahead of marketing trends, technology innovations, and customer engagement models to future-proof Sanofi’s marketing approach. Champion the testing and adoption of AI, data analytics, and real-time decisioning tools to evolve marketing operations and media buying.

Benefits

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level