Lead Product Owner, Retention Marketing

Humana

3d • Remote

About The Position

Become a part of our caring community The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. The Engagement Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial. Define pod-level strategy for engagement or retention campaigns, aligned with enterprise goals and member needs. Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact. Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance. Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals. Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making. Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys. Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution. Use your skills to make an impact

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field or 4 years of relevant experience.
• 5+ years of experience in lifecycle, onboarding, or customer engagement marketing.
• 2+ years of experience leading agile teams or cross-functional pods.
• Strong understanding of omni-channel marketing and journey orchestration.
• Experience with marketing automation platforms and CRM tools.
• Excellent facilitation, prioritization, and problem-solving skills.

Nice To Haves

• Experience in healthcare, insurance, or other regulated industries.
• Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).
• Exposure to agile marketing operating models and performance optimization frameworks.

Responsibilities

• Define pod-level strategy for engagement or retention campaigns, aligned with enterprise goals and member needs.
• Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
• Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.
• Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
• Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
• Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.
• Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.

Benefits

• Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being.
• Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work.
• Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees