Precision & Consumer Data Strategy Mgr

Molson Coors • Chicago, IL

12h • Hybrid

About The Position

As the media and privacy landscape rapidly changes, we are modernizing how we use data and technology to make our marketing more effective and impactful. As part of the Precision & Digital Marketing Team, you will help build the capabilities that enable Molson Coors North America to move at speed with confidence. This role supports our enterprise data driven marketing approach in precision media — spanning programmatic, paid social, person‑based marketing, and the data and tech that powers it.

Requirements

• 8+ years of strategic digital media experience (especially programmatic media, paid social and consumer data) with an agency, ad tech partner, consulting partner or client side
• Significant experience in consumer data-driven marketing and media execution
• DSPs management experience; management of CDPs is a plus
• Understanding of the 1st, 2nd, and 3rd party consumer data landscape
• Knowledge of digital policy and national/local data privacy regulation (e.g., CCPA)
• Experience presenting to a broad range of audiences with impact (inclusive of senior management)
• A relevant related Bachelor’s degree is required

Responsibilities

• Drive the enterprise precision media strategy across programmatic, paid social, and emerging channels.
• Establish best‑in‑class standards for data‑driven activation across the organization (frameworks, playbooks, operating models).
• Champion person‑based marketing and help guide the shift toward audience‑first, omnichannel planning.
• Contribute to the enterprise data strategy vision, including scaling 1P data collection, governance, segmentation, and activation.
• Partner with the CDP team to evolve identity resolution, audience onboarding, and cross‑channel measurement.
• Drive audience strategy and translate business objectives into actionable segmentation frameworks for brands.
• Provide strategic oversight of key marketing technology partners (CDP, DSPs, SSPs, clean rooms, identity partners).
• Lead DSP strategy, partner evaluation, contract management, and performance benchmarking.
• Manage day‑to‑day execution through managed service teams and agency partners, ensuring quality, transparency, and performance.
• Establish and enforce viewability, fraud, brand safety, and suitability standards for digital media.
• Define and evolve KPIs, measurement frameworks, and test‑and‑learn agendas in partnership with analytics.
• Partner with Analytics to evaluate campaign performance, develop learning agendas, and build advanced measurement solutions (incrementality, attribution, MMM alignment).
• Identify and pilot new data, inventory, and tech solutions that unlock reach, efficiency, or new capabilities.
• Lead enterprise education on digital transformation, emerging ad tech, and precision marketing trends.

Benefits

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager