Practice Marketing Manager

Florida Digestive Health Specialists LLP•Bradenton, FL

About The Position

Florida Digestive Health Specialists Practice Marketing Manager will be responsible for managing local partner practices in three primary areas: referral marketing coordination, digital marketing, and marketing insights and analytics. This role requires a strategic thinker with excellent communication and analytical skills, as well as a deep understanding of healthcare marketing trends and best practices.

Requirements

Bachelor's degree in marketing, communications, business administration, or a related field.
Proven experience in healthcare marketing, preferably in a multi-practice or healthcare management setting; strong understanding of referral marketing strategies, digital marketing channels, and analytics; proficiency in utilizing digital marketing tools, platforms, and analytics software; knowledge of healthcare regulations, compliance, and privacy standards is desirable.
2+ years experience in marketing communications, pharmaceutical sales, graphic design or relevant work experience required.
Strong design, organizational, and written communication skills required.
Must be able to confidently navigate design and video editing software.
Must be proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and/or QuarkExpress, as well as proficient in Microsoft Office products (Word, Excel, PowerPoint).
Preferred experience working with website content management tools (WordPress, SharePoint).

Nice To Haves

Experience with SEM and web analytics preferred
Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences.
Strong analytical and problem-solving skills, with a keen attention to detail.
Ability to work collaboratively with cross-functional teams and build relationships with internal and external stakeholders.
Results-oriented mindset with the ability to prioritize tasks and meet deadlines.
Ability to deal with patients, visitors, co-workers, and physicians with courtesy and respect
A professional outgoing warm and helpful attitude
Collaborating with cross marketing communications department team members to create and design internal and external communication materials
Designing relevant visuals for the organization’s printed materials, website, intranet, and social media platforms
Updating and maintaining department’s digital files for brand accuracy (presentations, forms, stationery, patient education materials, etc.
Assisting with provider photo and video shoots
Assisting with installation of signs, physician headshots, and marketing graphics at clinic and endoscopy center locations
Maintaining organized database of photography and video assets and marketing collateral
Own assignments from beginning to end, ensuring that all work is properly fact checked prior to completion
Ensuring compliance to organization’s branding and style guidelines
Performing other duties as assigned to meet the goals and objectives of the organization

Responsibilities

Lead development and coordinate implementation of referral marketing strategies aimed at increasing patient referrals and promoting the organization's services.
In partnership with Office Administrators and Physician Partners, create and maintain relationships with referring physicians and healthcare professionals to facilitate referral networks.
Coordinate marketing materials, campaigns, and events to coordinate referral marketing initiatives and provider recruitment with practice managers and physician partners.
Track and analyze referral data to evaluate the effectiveness of marketing efforts and identify areas for improvement.
Devise marketing plans for new providers and new locations to grow appointment bookings
Community Event and Sponsorship management to promote Florida Digestive Health Specialists.
Lead the deployment of digital marketing campaigns across various platforms, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
Monitor and optimize digital marketing performance, including website traffic, conversion rates, and online reputation management.
Manage online providers accounts and engage with online communities to enhance brand visibility and reputation.
Collaborate with internal and external stakeholders to create compelling content for digital channels, including blog posts, articles, videos, and infographics.
Collect and analyze marketing data from various sources to generate actionable insights and recommendations.
Track key performance indicators (KPIs) and provide regular reports on marketing campaign effectiveness and ROI.
Conduct market research and competitive analysis to identify trends, opportunities, and potential threats in the healthcare industry.
Use data-driven insights to optimize marketing strategies and tactics and provide recommendations to partner practices for continuous improvement.
Performs any other duties and/or special tasks as assigned