Practice Liaison

Ophthalmology Consultants•Des Peres, MO

11d

About The Position

Responsible for implementing a coordinated referral partner marketing plan designed to originate, drive, and grow referrals to EyeCare Partners (ECP) and its array of eye care services. The Practice Liaison will execute initiatives focused on increasing loyalty and preference to EyeCare Partners' Doctors among internal and external provider referral sources, accelerating new EyeCare Partners Doctor practice growth, and maximizing multidisciplinary operational efficiencies.

Requirements

Prior knowledge of Physician relations experience
Excellent time management skills
A wide degree of creativity and latitude
Excellent written and verbal communication skills
Excellent project management skills
Excellent conflict resolution skills
Minimum Required: Bachelor’s degree or equivalent combination of education and experience
Minimum Required: 3-5 years of experience in the healthcare industry and 3- 5 years of experience in sales and marketing
Minimum Required: None
Proficient in Microsoft Excel, Word, PowerPoint, Outlook
Strong experience using a Customer Relationship Management

Responsibilities

Develop, facilitate and execute a regular cadence of visits and meetings with current and potential Physician referral sources (80-90% of time in field)
Utilize a Customer Relationship Management (CRM) system to build, develop and maintain current and potential referral sources within the company’s current and future markets
Be the initial point of contact for all current and potential referral sources if concerns arise with referred patients
Investigate issues and collaborate with others to reach a satisfactory resolution and drive related operational process improvements
Gather and interpret the data and reports necessary to determine priority areas for growing referrals to ECP providers
Develop, plan and execute a regular cadence of educational seminars, grand rounds, dinners and meet and greets between current and potential referral sources for our Physicians and team
Work with practice leaders, key Physicians and teams to develop, implement and expand satellite locations
Work with practice leaders, Doctors, practice teams and referral partners to educate and drive special initiatives (advanced technology implant [ATIOL] conversions, surgical co-management, online referral portal adoption)
Actively partner with Business Development Director, Liaison Program Manager, Marketing, Division VP and growth team, along with other corporate resources, to co-develop overall organic growth strategies, market analysis, and identify/execute on best practices for organic growth
Be the point of contact for medical, trade and Physician organizations within the practice’s current and future markets
Work with practice leader and Liaison Program Manager to develop and maintain internal and external company liaison-related marketing initiatives
Participate in Physician recruitment interviews to communicate the Liaison role in the building of their practice
Develop, plan and execute new ECP provider introductions and practice building initiatives
Facilitate co-management relationships with practice Doctors, external referral sources and team members
Other duties as assigned