PR & Marketing Senior Specialist

Northeast Georgia Medical Center • Gainesville, GA

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About The Position

Northeast Georgia Health System (NGHS) is seeking a Senior Recruitment Marketing Specialist to support the talent acquisition team by developing and executing tactics to attract, engage, and recruit top talent across the health system. We need an expert who can leverage the existing brand and create compelling content to position NGHS as the best healthcare organization to work for in Georgia (and beyond). Join our close-knit, in-house creative team, including graphic designers, web designers and developers, photographers, videographers, and more, to bring your ideas to life!

Requirements

• Bachelors Degree. Must be proficient in Microsoft Word, Excel and PowerPoint, as well as web content management. Experience with Adobe Creative Suite beneficial, but not required.
• Bachelors degree in a communication related field required, plus five (5) years of professional experience in a position with relatable skills; knowledge of healthcare industry, the Atlanta market and Epic electronic medical record are all extremely beneficial.
• Expertise in Digital Marketing: Proficiency in SEO, PPC, content marketing, and social media strategies that support job seeker personas.
• Recruitment Marketing Experience: Must have a demonstrated understanding of recruitment marketing best practices. Working knowledge of the Atlanta and healthcare recruitment markets is a plus.
• Creativity and Communication: Strong written and verbal communication skills to craft engaging stories and influence decision-makers.
• Data-Driven, Strategic Mindset: The ability to balance data analysis, budget constraints, and deadline pressure to make practical decisions and prioritize initiatives based on measurable results and stakeholder relationships.
• Project Management: Experience leading cross-functional teams and managing vendor relationships to achieve results.

Responsibilities

• Employer Branding: Promoting the company's value proposition and culture to a wide audience.
• Content Creation: Building and facilitating the production of content for all mediums that showcases employee experiences, life at work, and company values for various platforms including our careers website, social media, recruitment advertising and career events, internal communications, and more.
• Campaign Management : Designing and implementing targeted digital advertising, traditional advertising, email, and social media campaigns to attract top-tier candidates.
• Channel Optimization: Identifying the most effective channels (e.g., job boards, social media platforms, events) to reach potential candidates and managing the associated budgets to ensure optimal ROI.
• Analytics and Reporting: Tracking, measuring, and reporting on the effectiveness of recruitment campaigns using KPIs like applicant sources, conversion rates, and cost-per-hire to make data-driven decisions and strategic recommendations.
• Collaboration: Partnering with recruiters, hiring managers, external agencies, and the broader marketing team to understand staffing needs, align messaging, and ensure a consistent and positive candidate experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees