PR & Digital Brand Manager
About The Position
The PR & Digital Brand Communications Mgr plays a pivotal role in shaping market perception and amplifying Konica Minolta’s reputation across the U.S. and Canada. Equal parts strategist and creator, you’ll fuse traditional PR excellence with digital-forward- tactics—building media relationships, securing influential coverage, driving authoritative backlinks, generating referral traffic, and expanding our presence across priority digital platforms. Beyond day-to-day storytelling, you’ll lead a comprehensive awards & recognition strategy that showcases- our innovation, leadership, customer impact, and employer brand. Ideal for a visionary communicator who can think big while executing flawlessly, this role requires someone who thrives on uncovering trends, crafting breakthrough narratives, and elevating brand visibility well beyond the boundaries of trade and channel press. Occasional travel required, 4 days a week in HQ office (Ramsey NJ).
Requirements
- Bachelor’s degree in marketing, communications, public relations, or related field
- 7+ years' experience in PR and/or digital marketing
Responsibilities
- Exceptional writing/messaging, cross functional collaboration, and agency/partner management
- Success securing quality media placements and building long-term- press relationships (B2B tech/AI/SaaS a plus)
- Strong understanding of digital PR, link building strategies, and how coverage impacts- SEO and web traffic.
- Experience with analytics and monitoring platforms (Google Analytics, Meltwater, Cision, Critical Mention).
- Experience with social media management tools (Sprout Social, Hootsuite) and CMS platforms for publishing.
- Demonstrated experience managing awards pipelines and submissions (vendor coordination, budgeting, storytelling).
- Understanding of generative search and AI driven- brand visibility; knowledge of paid amplification (e.g., LinkedIn Ads, Google Ads).
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1-10 employees
