PR & Content Strategy Supervisor - Two Rivers Marketing

VGM Group, Inc-posted about 9 hours ago
Full-time • Mid Level
Hybrid • Des Moines, IA
11-50 employees
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The PR & Content Strategy Supervisor contributes to the PR and content planning efforts for their accounts, including helping the PR & Content Strategy Manager and Director plan and develop comms/content across paid, earned, shared, and owned channels. The supervisor oversees the day-to-day efforts of specific PR and content strategy work, which could include content creation for internal and/or external communications, PR-related efforts, social media, and digital content, as well as assisting with media relations. In some cases, this role is the primary contact for media relations activity on a particular account or set of accounts. This role also works alongside the PR & Content Strategy Manager and/or Director plus the AM/PM team to lead the content-gathering process, including helping coordinate on-location photo/video shoots and directing the story angle and various uses of content. The supervisor also contributes significantly to comms/content measurement and evaluation efforts, helping develop insights based on results. This position contributes to the overall PR and content strategy for their clients, including contributing to the growth and evolution of PR and content strategy services in the agency.

  • Partners with the PR & Content Strategy Manager and/or Director on developing and executing annual plans, targeted campaigns, and recommendations that align with discipline best practices, clients’ business and marketing objectives, and audience needs and insights
  • Fosters and successfully maintains relationships with media, influencers, and strategic partners on the clients’ behalf, including acting as the day-to-day media contact as needed
  • Writes, edits, and revises content and communications using discipline best practices and in line with industry trends
  • Interviews client SMEs for content creation
  • Reviews editorial/earned media calendars and identifies opportunities to pitch content and/or story angles on clients’ behalf
  • Coordinates media interviews with client contacts
  • Gains an understanding of the financials for PR and content strategy work on assigned accounts
  • Owns a PR and/or content strategy initiative on one or more areas of assigned accounts
  • Creates content for multiple channels (paid, earned, shared, owned) based on clients’ PR and content strategy
  • Contributes to special projects as needed
  • Assists with providing in-house expertise for various practices related to the disciplines of PR and content strategy
  • Monitors/tracks and reports PR, content and comms performance, working with the agency insights team as needed
  • Supports a fully integrated agency approach across disciplines and functional teams (creative, digital and technology, client services), including partnering with social/digital and creative team members to create integrated comms/content
  • Builds an understanding of clients’ industries, markets and products/solutions, as well as clients’ business and marketing objectives, audience insights, and discipline best practices and trends, and how to make the best use of clients’ paid/earned/shared/owned channels
  • Completes timesheet daily
  • Other relevant duties to the position as assigned
  • Bachelor’s degree in communications, public relations, marketing, English, journalism, or related field
  • 5+ years professional experience, including experience working in an agency environment
  • Solid writing and interviewing skills, with a strong editorial mindset and eye for great storytelling
  • Knowledge of best practices and trends in content strategy, marketing communications, digital and social comms, public relations, and media relations, including experience communicating effectively across at least one of the paid, earned, shared, and/or owned channels
  • Strong communication skills combined with business acumen and attention to detail
  • Good presentation skills
  • Relationship-builder with ability to engage with and maintain positive working relationships with clients, internal team members, agency peers, and media professionals
  • Experience with planning, measurement, and evaluation/analysis, including share of voice, SEO and digital/social metrics, and editorial calendar development
  • Solid data literacy, including understanding of PR and marketing analytics and metrics, campaign performance measurement, and how to interpret and measure clients’ business objectives and goals (KPIs)
  • Digital marketing acumen, including understanding and applying the most current best practices and trends to help clients achieve their goals and objectives
  • Proactive and self-directed, takes ownership and initiative
  • Deadline-oriented with an ability to manage multiple projects, teams, and processes at once
  • Makes effective use of AI tools and platforms to develop and amplify strategic work
  • Strong conceptual and creative thinking skills; good at problem-solving
  • Aptitude in MS Word, Excel, and PowerPoint (or equivalent MS Office/Google programs), and generative AI platforms (e.g., ChatGPT, Gemini, Claude, Perplexity, etc.)
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