PPC Specialist

AdCellerant • Denver, CO

3d • $50,000 - $95,000 • Hybrid

About The Position

AdCellerant is searching for an experienced Google Ads PPC search specialist. The search team is responsible for managing Small to Medium Business (SMB) advertisers through PPC and mobile search. The ideal candidate for this position must have 1-2 years of prior paid search experience specifically in Google Ads, be data-driven, and have proven success building and managing numerous paid search accounts. As part of our Search Engine Marketing Team, you will create and manage new campaigns in Google Ads, conduct bid management and optimization, prepare reports, keyword, and ad copy in support of advertiser goals. Confidence, accountability, and an action-oriented attitude and habits are keys to success.

Requirements

• Successful candidates will possess a Bachelor’s degree in Marketing, Communications, Business or related field.
• 2-3 years building and managing paid search accounts on Google and Bing
• Google Ads Certified
• Knowledge of HTML and CSS
• Familiarity with Google Analytics or other third-party analytics and optimization tools.
• Strong Excel skills
• Must possess knowledge of HTML.
• Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail.
• Must have the ability to multi-task and work within deadlines.
• Candidates must have the ability to interact with all levels of the organization
• Currently legally authorized to work in the United States on a full-time basis.

Nice To Haves

• Prior experience with PPC management platforms
• Agency experience or experience working with multiple direct response advertiser

Responsibilities

• Develop keyword lists and ad copy for search campaigns
• Create and manage new paid search campaigns in Google Ads and/or Bing Ads
• QA campaigns before launching
• Make campaign and keyword optimization changes under the direction of Search Marketing Manager
• Create campaign reports
• Budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved
• Keyword Research
• Competitive Analysis
• Recommending changes in methods to increase traffic to websites or achieve advertisers goals
• Other duties as needed

Benefits

• Paid vacation
• Paid holidays
• Paid sick days
• Health/dental/vision benefits
• 401k retirement plan and company match contribution
• Wellness Program
• Paid parental leave
• Work from home flexibility
• Fun downtown Denver location with a great work atmosphere for those who wish to work in the office on occasion, set visitor meetings, and collaborate with coworkers in person.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level