The ISC Sales PPC Specialist will manage and optimize paid advertising campaigns across Google Ads and Microsoft Ads to drive traffic, increase brand awareness, and maximize conversions.
Develop, implement, and manage campaigns across Google Ads and Microsoft Ads.
Write ad copy to drive maximum conversions and improve CTR
Design and create effective landing pages for PPC campaigns
Review budget allocations, bidding strategies, and campaign budgets to optimize ROI
Research products through Merchant Center and analyze competitor metrics for areas to optimize shopping ads
Perform ongoing keyword research including the discovery and expansion of keyword opportunities
Research and analyze competitor keywords, links, and PPC initiatives
According to data-driven insights, suggest enhancing landing page and website optimization.
Perform all other duties as assigned
Three years or more of experience with managing Google Ads for lead generation
Proficiency with Google Analytics and advanced Microsoft Excel knowledge
Expertise in A/B and other testing methods
Understanding of HTML, CSS, and JavaScript
Certification for Google Ads
Experience with tools such as SEMRUSH, Data Studio, Hotjar, HubSpot and CallRail is a plus
Facebook Ads experience is a plus
Certifications for Google Analytics and Microsoft Ads are a plus.