PPC Analyst

Woodland Direct • Auburn Hills, MI

1d • Hybrid

About The Position

Do you love digging into data, spotting patterns, and figuring out why things perform the way they do? Want your work to directly impact real revenue-not just reports? Woodland Direct is looking for a PPC Analyst to join our performance marketing team and help drive growth through paid search. You'll work hands-on with live campaigns, meaningful budgets, and a collaborative team that values smart testing, curiosity, and continuous improvement.

Requirements

• Experience or education in marketing, analytics, or a related field
• Familiarity with Google Ads and/or Microsoft Ads
• Comfort working with data in Excel or Google Sheets
• Strong attention to detail and interest in performance marketing
• Curiosity, accountability, and a desire to keep learning

Responsibilities

• Help build, manage, and optimize PPC campaigns across Google Ads and Microsoft Ads
• Monitor performance and identify trends, opportunities, and areas to improve
• Support keyword research, ad copy updates, and bid adjustments
• Assist with reporting and tracking key metrics like CTR, CPC, CPA, and conversions
• Support Shopping and Performance Max campaigns
• Collaborate with SEO, Content, Web, Sales, and Customer Service teams

Benefits

• Competitive pay
• Full benefits package (health, dental, vision, 401k, PTO)
• Hands-on experience with real campaigns and real impact
• Clear growth path within performance marketing
• Supportive, data-driven, and collaborative team

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed